A phone next to a laptop

4 Signs You Need to Hire a Mobile Application Development Company

Cameron Kennerly

December 18, 2020 · 5 minutes

Let’s face it, if you’re reading this article, you’re probably in the market for a mobile application development company.

The only question is whether or not you’re ready.

Now, there are a variety of signs to look out for that will clue you in that it’s time to get your next mobile project started. For the sake of argument, let’s call it four.

And if you’re thinking about making the leap to calling a mobile application development company, we don’t blame you. These days any business that has an eye for growth should be considering developing a mobile app.

Why?

Because 81% of your customers have smartphones.

And if they’re anything like us—and they are—they’re on their phones constantly using various apps to make their lives more convenient. Trust and believe the apps they use most frequently are at the top of their minds. 

So, if you want your business or organization to have a space in your customer’s heads, you’ll first want to get on their phones.

So, what are those signs, you may be asking?

Good question, let’s dive in and find out.

1. Business is Slow

A group of coders at their desksWhether it’s the beginning of Q1 and prospects are drying out after the holidays or you’re hitting the springtime slump, when business is slow, it’s a problem.

So, how does hiring a mobile application development company help generate more leads or site traffic?

Easy: It expands the influence of your brand.

As we mentioned above, when your brand is literally in the hands of your consumer, it puts you top of mind in their head. This position over time creates brand loyalty, and when your consumers are in need of your services later on, they know exactly who to call first.

Being the top choice in your field—particularly when measuring the lifetime value of a customer—is HUGE, meaning significant revenue gain later on.

Now, when developing a mobile application, it’s important to recognize that a large piece of the puzzle will be marketing. If business is slow, creating an app that no one has heard of isn’t a cure-all.

Launching an app is difficult. However, if you’re creating something of real value and positioning to improve the lives of your specific customers, you’ve got a better shot at making a lasting impact, gaining their attention, and keeping it.

Interestingly enough, the opposite of this can also be a sign to call in an expert.

2. You’re Overwhelmed with New Business

This is largely an example of poor intake practices and onboarding.

Here’s what we mean.

Let’s say you’re trying to expand your customer or donor base. Your website performs well, generates a good amount of traffic, and your on-page conversions are solid; people are calling after reading through your website for more information.

However, when your prospects call to schedule an appointment, join your organization, or donate to your cause, they’re hit with voicemail. This is surprisingly common in a variety of organizations, and the problem with this situation is that more often than not, the customer doesn’t call back.

Sometimes, one call is all it takes to drop out of the conversion funnel.

One.

Where a good mobile application development company comes in is in the creation of a mobile app that automates your onboarding process. For example, it could allow them to purchase products or services, schedule an appointment, or chat with a virtual assistant directly, all through the mobile app.

Not only will this save you time and money, but ultimately users and consumers.

Next up is something a bit more internal…

3. Your Website’s Infrastructure Is Broken

Screen full of codeThis doesn’t mean that your website is producing errors or is in some way inoperable. It means that in some key way, it is failing to produce the desired results you’re looking for.

Maybe users are visiting your site but bouncing after a few seconds because the design is poor.

Perhaps the user experience is lacking and causing your visitors confusion.

Regardless of the reason, if your website isn’t providing helpful information or creating measurable conversions, there’s a problem somewhere that needs to be addressed.

One way to address these kinds of underlying problems is simply creating a mobile application. 

Seriously.

We can’t stress this enough but today’s consumers are spending larger amounts of time on their mobile devices. So much so that half of all Internet traffic takes place on a mobile device.

This means that simply creating a mobile app—with proper marketing—can potentially expose your business or organization to 50% more traffic.

And that’s not insignificant.

So, if you’re looking through Google Analytics or Google Search Console and recognizing that your website is dropping visitors faster than you’d like, it may be time to consider branching out to a medium your users may be more familiar with; their phones.

4. You’re Ready to Branch Out

Easily the most positive sign on this list, sometimes you just recognize when it’s time to grow and expand your brand. 

When your business or organization has hit a certain size and your digital presence feels like it’s hit a ceiling via your website, it can be a wise decision to pursue more avenues to reach your prospects.

The easiest branch to swing to in this case is mobile.

With the right mobile application development company, creating an engaging, visually beautiful, and effective mobile app is more than possible.

And when creating a mobile app, you’ll want to hire a solid mobile app developer because let’s face it, a mobile app IS a direct extension of your brand. This means that if the application runs poorly, guess what? Your prospects will have a negative impression of your brand.

So, make sure your website and your mobile app are running smoothly if you want to impress and retain your visitors.

One of the biggest signs that your growth is at a level that you need a mobile app is to simply look at your competitors.

Are they the same size as you and similarly positioned in the industry? Do they have a mobile app? Then guess what? 

It’s time to follow suit.

So, What Now?

Hiring a mobile application development company is no small task. Building a high quality mobile app takes time and skill, so you’ll want to take your time properly vetting the mobile app development companies that catch your eye.

When seeking out the right app development company, there are a few things you’ll want to look out for. Without getting too detailed, you’ll chiefly want to look at the company’s previous projects, their expertise, and their reviews.

Why their reviews?

Well, aside from the obvious quality check, you’ll want to see how other customers have evaluated what it’s like to work with them. When it comes to building a mobile app, the process can easily take months—sometimes years depending on the scale—so you’ll want to ensure you’re working with a company you actually like before signing on the dotted line.

Feel like it’s time to hire a mobile application development company?
Click here to schedule a free consultation about your next project.

About Cameron Kennerly

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