Business Tips
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The Power of Brand Partnerships
Brand partnerships, both big and small, have the power to enhance reputations, expand visibility, and generate revenue. While this...
Finding Good Ruby on Rails Developers
So you want or need to build an application in Ruby on Rails? You’re not alone. Nowadays, more than...
Considerations for Building an App: A Startup’s Guide
“You have an awesome idea!”, says everyone around you, and you tend to agree. Look, we all have awesome...
Product Development Risk Reduction: A Guide for the Risk Averse, Part III
We’ve already covered finding the right developers and making it through the development phase with minimal risk. For our...
Why Dev Projects Fail: Four Reasons
At Goji Labs, one of our specialties is taking on rescue projects. That is, projects which never make it...
Performing a Competitive Analysis For Your Product Idea
Have an idea for a mobile or web app, but don’t know where to start? In these early stages,...
Giving a Great Startup Pitch
Over the years, we’ve collected a treasure chest of advice from clients who have successfully pitched to investors. While...
Product Development Risk Reduction: A Guide for the Risk Averse, Part I
In the tech industry, we’re all familiar with that daunting adage: 99% percent of startups don’t make it to...
The Power of The Principle of Least Astonishment
When it comes to successful app or software development, understanding and following The Principle of Least Astonishment is key....
Outline your products goals & problems
Define success metrics
Challenge critical assumptions
Reduce risk
Create lasting user impact
Drive revenue