Strategy
Looking for resources on product, business, or development strategy?
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Mobile App Data Can Help Build Customer Relationships
Companies are getting pretty good at collecting and analyzing data via mobile apps. Rightfully so! Understanding your customers is...
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How Non-Tech Founders Create MVP’s for Startups
You don’t need to be a developer or a coder to succeed in creating a successful app and business...
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How To Leverage Your MVP
If you’re looking to build an app, you’ve already been told a thousand times you need to start with...
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Crowdsourced Testing of Software: The Impact
Crowdsourced testing is a hot trend in software development and mobile app development right now, and the impact of...
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Considerations for Building an App: A Startup’s Guide
“You have an awesome idea!”, says everyone around you, and you tend to agree. Look, we all have awesome...
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Why Dev Projects Fail: Four Reasons
At Goji Labs, one of our specialties is taking on rescue projects. That is, projects which never make it...
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Performing a Competitive Analysis For Your Product Idea
Have an idea for a mobile or web app, but don’t know where to start? In these early stages,...
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Digital Product Building: and The Role of Empathy
Startups often begin with a strong initial vision, something that makes leaving their day jobs and investing their time...
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Product Development Risk Reduction: A Guide for the Risk Averse, Part I
In the tech industry, we’re all familiar with that daunting adage: 99% percent of startups don’t make it to...
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What’s an MVP and Why Do We Build Them?
What’s an MVP and why do we need one? A lot of our startup clients ask us this question,...
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How to Speak a Developer’s Language
In the tech industry, we’re all familiar with that daunting adage: 99% of startups don’t make it to launch....
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