Strategy

Looking for resources on product, business, or development strategy?

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Man looking at this smartphone

Aug 20, 2018

Mobile App Data Can Help Build Customer Relationships

Companies are getting pretty good at collecting and analyzing data via mobile apps. Rightfully so! Understanding your customers is...
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founder create mvp for startup

Aug 17, 2018

How Non-Tech Founders Create MVP’s for Startups

You don’t need to be a developer or a coder to succeed in creating a successful app and business...
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Aug 16, 2018

How To Leverage Your MVP

If you’re looking to build an app, you’ve already been told a thousand times you need to start with...
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hand holding cell phone with mobile app showcasing the impact of crowdsourced testing on software

Jul 17, 2018

Crowdsourced Testing of Software: The Impact

Crowdsourced testing is a hot trend in software development and mobile app development right now, and the impact of...
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startup team discussing things to consider for building an app

Jul 13, 2018

Considerations for Building an App: A Startup’s Guide

“You have an awesome idea!”, says everyone around you, and you tend to agree. Look, we all have awesome...
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white woman understanding why dev projects fail

Jul 09, 2018

Why Dev Projects Fail: Four Reasons

At Goji Labs, one of our specialties is taking on rescue projects. That is, projects which never make it...
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chess board representing performing a competitive analysis

Jul 04, 2018

Performing a Competitive Analysis For Your Product Idea

Have an idea for a mobile or web app, but don’t know where to start? In these early stages,...
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digital product building process

Jun 29, 2018

Digital Product Building: and The Role of Empathy

Startups often begin with a strong initial vision, something that makes leaving their day jobs and investing their time...
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product development risk reduction

Jun 27, 2018

Product Development Risk Reduction: A Guide for the Risk Averse, Part I

In the tech industry, we’re all familiar with that daunting adage: 99% percent of startups don’t make it to...
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three computer screens helping developer identify what's an MVP and why build them

Jun 22, 2018

What’s an MVP and Why Do We Build Them?

What’s an MVP and why do we need one? A lot of our startup clients ask us this question,...
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computer with code reflecting how to speak a developer's language

Jun 11, 2018

How to Speak a Developer’s Language

In the tech industry, we’re all familiar with that daunting adage: 99% of startups don’t make it to launch....
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