Strategy
Looking for resources on product, business, or development strategy?
You’re in luck. We’ve got you covered.
What is bounce rate, what is a good bounce rate—and how to reduce yours.
If you’ve dipped your toes into the vast sea of web development and user behavior analytics, chances are you’ve...
Startup Costs: What to Consider When Setting a Business Budget
Starting a new business in the digital age is both exhilarating and challenging. The success and longevity of your...
Agile Product Development and Non-Technical Teams
The tech world has always moved fast—but somehow, it seems to keep moving faster. And where speed is a...
Powering Great Product Development with Product Analytics
A guide to product analytics with benefits, formulas, and examples. Oh, product analytics. Every product person is obsessed with...
Capturing the Benefits of CI/CD
In modern software development, staying ahead of the competition and meeting user demands (quickly) requires a streamlined and efficient...
Software Development Trends in a Dizzyingly-Shifting Landscape
In the blurry-fast realm of software development, staying up to date with trends isn’t just an option – it’s...
Your All-Encompassing Guide to Revamping Your Software Product
Picture this: You’re using a software product, and despite its initial appeal, you find it falling short of your...
10 UX/UI Design Best Practices For Launching a B2C App
When launching a B2C app, it can be difficult to know which UX/UI design practices you should follow—or even...
Design Thinking: Not Just for Designers
If you work with digital products, you’ve probably heard about the concept of “Design Thinking.” But you may be...
Three Major Rebrands Throughout History: Twitter, Facebook, and I Love NY
Rebranding is a tricky business, especially when dealing with established names and popular logos. But sometimes a rebrand is...
How To Monetize Your Mobile App
Every developer dreams of hitting the jackpot when they monetize their mobile app. It can unlock new business opportunities,...
What is App Store Optimization (ASO)? The How-To Guide.
We know your app is fantastic. Whether we’ve helped build it or not, the more people who get to...
Outline your products goals & problems
Define success metrics
Challenge critical assumptions
Reduce risk
Create lasting user impact
Drive revenue