Strategy
Looking for resources on product, business, or development strategy?
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How to Plan Your B2C Go-to-Market Strategy
This is a continuation from Part 1: The Power Guide on B2C Go-to-Market Strategy. B2C Go-to-Market Strategy Step #1:...
The Power Guide to B2C Go-to-Market Strategy
So, yes—we’ve previously written about B2B go-to-market strategy (here and here). But where does it differ when it comes...
Gamify -ing: The Pros and Cons of Gamification
It can be tough to stay motivated when you’re learning things. Learning takes practice and discipline (not to sound...
Freemium: The Good, The Bad, The GTM Strategy
Freemium or The Freemium Model — a phrase as ubiquitous and buzzy in today’s digital economy as “Next Gen”...
What is an NPS Score? A Guide to The Net Promoter Score
When you have a digital product, it’s essential to know where it stands among users. By learning how consumers...
The Ultimate Guide to Types of Usability Testing
So you had a fantastic idea. You’ve established your feature list, created your information architecture and user flow, gone...
Scaling Organizations: What You Need for Scaling Your Startup
Whether yours is a nonprofit or for-profit, growth is the goal. You want to drive results, make an impact,...
Strategizing The Best Nonprofit Marketing Plan
When you’re running a nonprofit, you have to think in numbers. Businesses need revenue to survive and grow, and...
How to Create a Social Media App
We all know that social media apps have, well, changed everything. From the way we interact, of course, to...
MVP Product Development: How to Build a Minimum Viable Product
With an MVP, you're testing the waters, trying to (in)validate everything you've previously learned about users in practice.
The Top App Onboarding Strategies and Best Practices
Good app onboarding strategies mean orienting the user and proving the product delivers its promised value proposition and usability....
The Power Guide on How to Conduct Competitive Analysis
It's crucial to learn from the successes and mistakes of people doing similar things to what you're doing. Enter:...
Outline your products goals & problems
Define success metrics
Challenge critical assumptions
Reduce risk
Create lasting user impact
Drive revenue