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Answering any and all of your
app development questions.

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A Guide to SaaS UX Design Best Practices

May 16, 2022

DesignSaaSApp Development

In our last post, we wrote about the benefits of good SaaS web development. That blog begged the question,...

Why Saas Web Development is Essential for Your Bottom Line

May 09, 2022

Business TipsSaaSApp Development

The SaaS market has been booming for more than a decade—and it’s projected to be almost $400B by the...

What is App Store Optimization (ASO)? The How-To Guide.

May 02, 2022

Business TipsStrategyApp Development

We know your app is fantastic. Whether we’ve helped build it or not, the more people who get to...

How to Plan Your B2C Go-to-Market Strategy

Apr 21, 2022

ManagementBusiness TipsStrategy

This is a continuation from Part 1: The Power Guide on B2C Go-to-Market Strategy. B2C Go-to-Market Strategy Step #1:...

The Power Guide to B2C Go-to-Market Strategy (1/2)

Apr 16, 2022

ManagementBusiness TipsStrategy

So, yes—we’ve previously written about B2B go-to-market strategy (here and here). But where does it differ when it comes...

Gamify -ing: The Pros and Cons of Gamification

Apr 11, 2022

ProductStrategyEdTech

It can be tough to stay motivated when you’re learning things. Learning takes practice and discipline (not to sound...

What is Freemium Model: The Good, The Bad, The GTM Strategy

Apr 06, 2022

ProductBusiness TipsStrategy

Freemium or The Freemium Model — a phrase as ubiquitous and buzzy in today’s digital economy as “Next Gen”...

What is an NPS Score? A Guide to The Net Promoter Score

Apr 01, 2022

ManagementBusiness TipsStrategy

When you have a digital product, it’s essential to know where it stands among users. By learning how consumers...

The Ultimate Guide to Types of Usability Testing

Mar 26, 2022

DesignProductStrategy

So you had a fantastic idea. You’ve established your feature list, created your information architecture and user flow, gone...

Scaling Organizations: What You Need for Scaling Your Startup

Mar 24, 2022

ManagementBusiness TipsStrategy

Whether yours is a nonprofit or for-profit, growth is the goal. You want to drive results, make an impact,...

Strategizing The Best Nonprofit Marketing Plan

Mar 11, 2022

Business TipsStrategyNonprofit

When you’re running a nonprofit, you have to think in numbers. Businesses need revenue to survive and grow, and...

How to Create a Social Media App

Mar 08, 2022

ProductStrategySocial

We all know that social media apps have, well, changed everything. From the way we interact, of course, to...

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chess board representing performing a competitive analysis

Jul 04, 2018

ProductBusiness TipsStrategy

Performing a Competitive Analysis For Your Product Idea

Have an idea for a mobile or web app, but don’t know where to start? In these early stages,...

man with flannel shirt giving a great pitch during meeting

Jul 03, 2018

Business Tips

Giving a Great Startup Pitch

Over the years, we’ve collected a treasure chest of advice from clients who have successfully pitched to investors. While...

How Apple Evaluates iOS Apps best practices

Jul 02, 2018

DesignSoftware

How Apple Evaluates iOS Apps

When a client approaches us with an app they want to build for iOS, we’re not surprised when they...

Jun 29, 2018

DesignProductStrategy

Digital Product Building: and The Role of Empathy

Startups often begin with a strong initial vision, something that makes leaving their day jobs and investing their time...

Jun 28, 2018

Software

Ruby Programming Language: Four Reasons We Choose Ruby

Over the last ten years, Ruby Programming Language has been something of an Eden for coders and companies alike....

Jun 27, 2018

ProductBusiness TipsStrategy

Product Development Risk Reduction: A Guide for the Risk Averse, Part I

In the tech industry, we’re all familiar with that daunting adage: 99% percent of startups don’t make it to...

Jun 26, 2018

Business Tips

The Power of The Principle of Least Astonishment

When it comes to successful app or software development, understanding and following The Principle of Least Astonishment is key....

three computer screens helping developer identify what's an MVP and why build them

Jun 22, 2018

ProductStrategy

What’s an MVP and Why Do We Build Them?

What’s an MVP and why do we need one? A lot of our startup clients ask us this question,...

computer with code reflecting how to speak a developer's language

Jun 11, 2018

ManagementStrategy

How to Speak a Developer’s Language

In the tech industry, we’re all familiar with that daunting adage: 99% of startups don’t make it to launch....

Blog

Featured articles

How to Boost Conversion with Nonprofit Web Development

How to (Re)Assess Product-Market Fit — and what to do about it

App Development: Where Do I Start?

Latest articles

A Guide to SaaS UX Design Best Practices

Why Saas Web Development is Essential for Your Bottom Line

What is App Store Optimization (ASO)? The How-To Guide.

How to Plan Your B2C Go-to-Market Strategy

The Power Guide to B2C Go-to-Market Strategy (1/2)

Gamify -ing: The Pros and Cons of Gamification

What is Freemium Model: The Good, The Bad, The GTM Strategy

What is an NPS Score? A Guide to The Net Promoter Score

The Ultimate Guide to Types of Usability Testing

Scaling Organizations: What You Need for Scaling Your Startup

Strategizing The Best Nonprofit Marketing Plan

How to Create a Social Media App

All articles

Performing a Competitive Analysis For Your Product Idea

Giving a Great Startup Pitch

How Apple Evaluates iOS Apps

Digital Product Building: and The Role of Empathy

Ruby Programming Language: Four Reasons We Choose Ruby

Product Development Risk Reduction: A Guide for the Risk Averse, Part I

The Power of The Principle of Least Astonishment

What’s an MVP and Why Do We Build Them?

How to Speak a Developer’s Language

Let’s develop something awesome together.

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