May 21, 2024 Written by Tamar Barlev

SEO UX: The Relationship Between Usability and Searchability

Ever tried using a website that feels like it was designed by someone who’s never actually been on the internet? It’s like wandering through a labyrinth with no map, no exit signs, and definitely no snacks. That’s where SEO UX comes into play—a delightful marriage between usability and searchability.

We’ve all been there: you search for something on Google, click on the top result, and land on a website that makes you want to gouge your eyes out. It’s not just frustrating; it’s bad for business. Let’s face it: if your website’s user experience (UX) feels like a punishment, users will bounce faster than you can say “SEO UX.” And guess what? Google notices.

What is SEO?

Before diving into the nitty-gritty of SEO UX, let’s get on the same page about what SEO actually is. Search Engine Optimization (SEO) is enhancing your website to boost its exposure to searchers looking for products or services like yours on search engines like Google and Bing.

The greater visibility your pages have in search results—i.e., the higher up you are in the results—the more likely you are to attract potential and existing customers to your business. According to a recent study, the top search result in Google gets 31.5% of clicks.

What is UX?

UX, short for User Experience, is the overall experience a person has when interacting with a product, service, or system. It encompasses every aspect of the user’s interaction, including usability, accessibility, aesthetics, and overall satisfaction.

Good UX design focuses on understanding the user’s needs, behaviors, and preferences to create seamless and enjoyable experiences that fulfill those needs effectively. It’s not just about making things look pretty; it’s about making them work intuitively and delightfully for the user.

What Google Considers Important About SEO

Google’s algorithms are a lot like that picky eater at your dinner party—they only want the best. These are some of the key factors Google considers when assessing a website:

  1. Relevance: Your content needs to match what people are searching for.
  2. Quality Content: Well-written, valuable content that engages users.
  3. User Experience: Easy navigation, fast loading times, and mobile-friendliness.
  4. Backlinks: Links from reputable sites pointing to your site.
  5. Technical SEO: Proper use of headers, meta tags, and a clean URL structure.

Why SEO and UX Need Couple’s Therapy

SEO and UX might seem like odd bedfellows, but they’re actually the dynamic duo of the digital world. While SEO brings searchers to your site, UX keeps them there—and the more Google thinks that what they’re searching for matches what’s on your site, the more it’ll raise your rankings. 

Why? Because Google is prioritizing its own UX it’s giving to users.  Google’s algorithms are designed to give people the best possible answers to their queries. If your site is a mess—think slow load times, confusing navigation, or content that looks like it was written by a robot—Google’s not going to be impressed. Your site’s usability directly impacts its searchability. So, nailing that sweet spot between UX and SEO is crucial.

Key Ingredients for a Successful SEO UX Recipe

Speed is King

How long would you wait for a site to load? 1 second? 2? 3 max, if you were desperate for whatever is on it? Yeah, us too. High page load times are annoying, and most users won’t stick around. Google’s on the same page. Fast-loading sites are rewarded with better rankings. Use tools like Google PageSpeed Insights to check your site’s speed and make necessary tweaks.


With more people browsing on their phones, having a mobile-friendly site isn’t just nice; it’s essential. Google’s mobile-first indexing means your site’s mobile version is the primary one considered in search rankings. So, prioritize mobile responsive design and make sure your site looks and works great on all devices.

Intuitive Navigation

Good UX means users can find what they’re looking for without needing a treasure map. Clear, logical menus and easy-to-find information are a must. If users can’t navigate your site, they’ll leave, and your bounce rate will skyrocket—bad news for SEO.

Content that Connects

SEO isn’t just about keywords; it’s about providing valuable content that answers users’ questions. Engaging, well-written content that’s easy to read and provides real value will keep users on your site longer. And longer visits signal to Google that your site is worth ranking.

Accessibility Matters

An accessible site isn’t just good practice; it’s good for SEO. So, make sure your site is usable by everyone, including people who are differently abled. This means using alt text for images, proper heading structures, and keyboard-friendly navigation.

Conducting an SEO UX Audit of Your Website

Ready to make sure your site is a beacon of SEO and UX excellence? Here’s how to conduct a comprehensive audit:

  1. Technical SEO Audit: Use tools like Screaming Frog or Ahrefs to crawl your site and find the technical issues on your site: broken links, missing meta descriptions, or slow-loading pages.
  2. Content Analysis: Evaluate your content for relevance, engagement, and keyword optimization. Ensure each page has a clear purpose and provides value to the user.
  3. UX Audit: Navigate your site as if you were a first-time visitor. Check for ease of use, mobile compatibility, and logical flow. Tools like Hotjar can help visualize user behavior on your site.
  4. Performance Check: Test your site’s speed with Google PageSpeed Insights or GTmetrix. Optimize images, leverage browser caching, and minimize JavaScript to improve load times.
  5. Accessibility Review: Use tools like WAVE to ensure your site meets accessibility standards. Check for issues that could hinder users with disabilities from fully interacting with your content.

Tracking Improvement of Your SEO UX

So, you’ve made some changes—how do you know if they’re working? Here’s how to track your progress:

  1. Analytics Tools: Use Google Analytics to monitor key metrics like bounce rate, average session duration, and pages per session. Improvements in these areas often indicate better UX.
  2. Search Console: Google Search Console provides insights into your site’s search performance. Look for improvements in click-through rates (CTR), impressions, and average position in search results.
  3. User Insights: Direct feedback from users is essential in every way for UX. Use surveys or feedback forms to gather insights about their experience.
  4. Heatmaps and Session Recordings: Tools like Hotjar or Crazy Egg can show you exactly how users interact with your site, revealing any lingering UX issues.
  5. A/B Testing: Test different versions of your pages to see which performs better in terms of user engagement and conversions.

Wrapping Up SEO UX

SEO and UX aren’t just related; they’re symbiotic. Improving one often enhances the other. A well-optimized site that’s easy to use will rank higher and convert better. It’s a win-win.

In the end, focusing on SEO UX isn’t just about appeasing Google; it’s about creating a website that’s enjoyable and valuable for your users. And happy users = loyal customers. So, next time you’re optimizing your site, remember: good SEO brings them in, but great UX keeps them coming back.

Who knew that the path to digital success could be paved with such a simple yet powerful principle: keep it usable, keep it findable, and everybody wins.

But—we also know this is a lot. Need help with all of this? Reach out to us—we’d love to help 🙂