A Sports Gaming Experience Built for True Fans.
AngelFire is a digital platform where sports fans compete, connect, and engage through gamified experiences. Designed to merge the thrill of sports with social play, AngelFire set out to transform how fans interact with their favorite teams and with each other.
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The Challenge
Sports entertainment is full of apps that promise engagement, but most fall flat—offering either shallow game mechanics or disconnected communities. AngelFire wanted to stand apart by creating a platform that was as social as it was competitive.
The challenge was to design a mobile-first product that kept fans coming back: one that felt approachable for casual fans but still rewarding for hardcore players. AngelFire needed a partner who could translate big ideas into an engaging, sustainable digital product.
Our Approach
We collaborated with AngelFire to design a platform that was both fun and functional. Our team began by conducting UI Explorations and tweaking the brand identity to appeal to a larger audience. We utilized rapid prototyping to test out several key features, such as swiping interactions, a chat that pushed our game details up so users could socialize without leaving the page, and haptics, sounds, and animations to bring our game to life. The final product was both visually entertaining and highly functional, and the incorporation of these interactions made for an engaging and immersive experience for AngelFire users.
There are several complexities that needed to be considered in order to ensure that the final product was polished and ready for market. This included implementing a unique moneyline algorithm to display team odds and help users make better picking decisions. We have integrated with a 3rd party service to provide users with real-time and accurate information about matches and teams and be flexible to account for live changes to game statuses. Creating a dynamic schedule of slates for daily and weekly contests was also implemented to keep users engaged with constant gaming content to play. By considering these complexities during the development phase, we created a lively experience for sports fans.
- Conducted competitor analysis and fan behavior research
- Created wireframes and flows for gamification mechanics
- Designed a UI/UX system optimized for mobile play and social engagement
- Delivered native mobile app development for iOS and Android
The Impact
AngelFire launched to an enthusiastic fan base and quickly built momentum. The app became more than a game—it became a fan hub, proving that AngelFire Gaming could compete in a crowded space by focusing on user experience.
AngelFire Games has been a slam dunk since its MVP release. We’ve been hard at work refining the user experience and adding exciting new features to keep our users engaged. Soon after launch we released Squares, the best digital gaming equivalent on the market to this popular betting game often played during the Super Bowl. The featured lobby is a crowd-pleaser, with over 3,000 new users joining in the first two weeks for a chance to win constant prizes. We’ve been enhancing user profiles and leaderboards to keep things fresh and exciting, and release new leagues often with plans for new games coming soon.
- Thousands of early downloads within the first weeks
- High retention rates driven by gamified community features
- Positive fan feedback highlighting ease of use and fun factor
- Positioned as a scalable platform in the sports entertainment market
Project Review
AngelFire Team
“Goji Labs nailed the balance of fun and usability. The app not only works flawlessly—it’s something our fans actually want to use every day.”
