A Pet Care Emergency App That Works Around The Clock.
EyesOn is an early-stage consumer startup dedicated to helping pet owners prepare for emergencies by centralizing essential care information in one mobile platform. Built to support guardians, good samaritans, and veterinary professionals, the product connects QR-enabled pet gear with detailed profiles to bring peace of mind when owners can’t be there.
https://gojilabs.com/wp-content/uploads/2025/12/EyesOn_Anim-2025-1.mp4
The Challenge
EyesOn was founded after its creator experienced a deeply personal emergency that left them struggling to communicate essential care needs for their pets. In that moment, the lack of a reliable digital system to notify guardians, share instructions, or centralize critical information made a difficult situation even more stressful. The founder realized that millions of pet owners faced the same vulnerability—and set out to build a solution that could bring order and reassurance during moments of crisis. With no existing product, team, or technical foundation, EyesOn turned to Goji Labs to shape the concept into a validated, user-ready mobile experience.
The challenge extended beyond crafting a thoughtful UX. EyesOn required a platform that combined both digital and physical touchpoints: a mobile app for storing and sharing care instructions, plus scannable QR-enabled pet gear that could alert guardians instantly. This introduced complexities around user education, trust-building, emergency readiness, and adoption across multiple audiences—from owners to guardians to good samaritans who might find a missing pet. The product needed to handle emotionally heightened scenarios gracefully, offering clarity and confidence while solving for the ambiguity inherent in emergency care.
Our Approach
We began with a structured discovery phase anchored in a Product Strategy Sprint, aligning founder vision with market realities and the needs of three core user groups: pet owners, designated guardians, and third-party helpers. Through competitive audits across pet care, healthcare, and emergency alert systems, paired with extensive persona development and scenario mapping, we identified how to simplify complex, emotionally charged workflows into a calm, intuitive experience. This foundation helped us define the product’s core value: giving pet owners confidence that their animals would receive appropriate care—even when life becomes unpredictable.
Using insights from early research, we designed and validated end-to-end flows for both everyday use and urgent situations. We translated abstract ideas into mobile-first wireframes, then iterated through mid- and high-fidelity prototypes grounded in the principles of clarity, immediacy, and trust. Features such as multi-photo identification, QR-linked profiles, customizable routines, and guardian availability were shaped to reduce friction during emergencies, while carefully considered privacy controls ensured that sensitive information was shared only when appropriate. By blending service design with best practices from UX Research and UI/UX Design, we created a system that felt dependable even in moments of chaos.
The Impact
By the end of our engagement, EyesOn emerged with a complete, development-ready product blueprint grounded in real user needs and a scalable design system that set up the team for long-term growth. The MVP was fully prototyped and validated within five weeks—dramatically accelerating the timeline for engineering and reducing the typical friction that early-stage founders face when transitioning from idea to build. The emergency-first architecture ensured the product was practical from day one, designed explicitly for situations where speed, clarity, and emotional assurance matter most.
Although the MVP is currently under development, the strategic and design groundwork has already created tangible business value. EyesOn now has a compelling and differentiated market position, an experience optimized for early adoption, and a foundation that can evolve into a broader ecosystem of digital and physical pet safety tools. With strong product-market alignment and a polished experience that resonates with both owners and guardians, EyesOn is well positioned to gain early traction and scale its impact across the pet care landscape.
- Delivered a fully designed, validated MVP in 5 weeks
- Enabled seamless engineering kickoff with structured, annotated flows
- Established a scalable mobile-first design system for future features
- Optimized the experience for emergency scenarios and real-world constraints
- Positioned EyesOn for strong early adoption and long-term product evolution
Project Review
EyesOn Team
“Goji Labs took a deeply personal vision and transformed it into a product that gives pet owners real peace of mind. The experience feels calm, intuitive, and built for moments when clarity matters most.”
