Kaption This!

‘Kaption This!’ is a mobile game that combines the joy of memes with the sharp wit of Cards Against Humanity.

Kaption This!
Native iOS App
Washington, DC
Company size

Key services

Product Consulting, UI/UX Design, System Architecture, Web Development, Mobile Development, Dev-Ops

kaption this! app development

“Goji Labs ensures on-time delivery. The team’s passion and seamless service distinguish them from competitors. Excellent UX design and detailed builds create value for end users.”

Christopher Leach

About KaptionThis!

‘Kaption This!’ is a sharp-witted and intuitive iOS mobile game focusing on captioning images to make your own memes. Relying heavily on

push notifications, this joyful app provided a real-time gaming experience on mobile that enjoyed a successful launch on the iOS app store.

Product Goals

  • Conceptualizing, designing, and high-fidelity wireframing
  • Developing the Kaption This! Native iOS application

The Challenge

For years, the founders of Creative Storm had a group chat with several of their close friends. Whenever someone would upload a photo, other group members would decorate it with hilarious captions.

The team enjoyed this so much that they decided to spread their joy around, thus giving birth to the idea behind ‘Kaption This!’, a mobile game where friends can recreate this experience in a streamlined and intuitive way.



  • Research Report
  • Research Results
  • Key Areas of Opportunity


  • User Journeys
  • Story Maps
  • Low-Fidelity Wireframes


  • Prototype
  • Usability Test Results
  • High-Fidelity Wireframes

The Process & Tech

Our team designed and developed a native iOS mobile application with Swift and the backend with Ruby on Rails. Users can join the platform, sync their contacts and invite their friends to join new games. Once a game starts, each player takes a turn where get to select an image while the other participants have one minute to submit a Kaption. The current player then selects their favorite Kaption, awarding points to its submitter.

The winner of the game is the player who submitted the most winning Kaptions. The game is driven forward by a layered system of push notifications that notify users when it is time to take an action.

The Outcomes

The user experience implementation and the technical aspects involved in creating a real-time mobile game experience were a fun challenge for our team to take on. The real fun, however, was testing ‘Kaption This!’ as we geared up for launch.

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