User research is the first step in any design process to learn everything there is to know about your end users. By collecting quantitative and qualitative data through various user research methods, we can then make better design decisions that improve the overall user’s experience.
Latest Articles
The Rise of Low-Code/No-Code Platforms
The tech world: where trends rise and fall faster than you can say “next-gen” and efficient innovation reigns supreme....
10 Ways to Scale Your Mission: A Nonprofit Guide to Digital Products
If you’re in the NPO industry, you know that nonprofits play a pivotal role in shaping our world. Every...
10 UX/UI Design best practices to follow when launching a B2B app
User Experience (UX) and User Interface (UI) design are critical factors in the success of any B2B app. A...
Outline your products goals & problems
Define success metrics
Challenge critical assumptions
Reduce risk
Create lasting user impact
Drive revenue