Fitness Software Development for Products That Launch Well but Lose Users Fast.
We build fitness and wellness software for teams whose retention metrics are moving in the wrong direction — habit design built into the product architecture, not added as a feature after launch.
“Goji Labs was exactly what we needed. Their team brought clarity, creativity, and momentum to a project that’s central to how we engage our audience. They’ve completely re-energized our digital experience.”
Nathalie HillChief Audience Officer
“They designed and implemented a new on-demand platform that’s far more accessible. Their team was professional, skilled, and responsive, giving us weekly breakdowns of completed work along the way.”
Debbie CraveyDevelopment Manager
“My experience with Goji Labs has been nothing but positive. The team is talented, passionate, and truly enjoyable to work with.”
Aaron FleisherFounder
“David, Adam, and the entire Goji Labs team are excellent. They combine outstanding technical skills with a tireless work ethic, making them great partners all around.”
Kieran DonovanCEO
“Goji Labs has done an exceptional job at building our products and getting them to where they need to be today. Their knowledge, timeliness, and thoroughness set them apart.”
Matthew NicholsonCEO of CompleteOR
“Goji Labs built a strong mobile app product that’s scheduled for release next month. The team was highly communicative about timelines and even delivered several features ahead of schedule.”
Jack LozyniakFounder
“Goji Labs became a member of our team by contributing creatively, not just technically. Their thoughtful input changed our product for the better.”
Charlie MasonPresident & CTO of XO
“Goji Labs is one of the best UX agencies I’ve worked with. They’re patient, flexible, and incredibly knowledgeable about design. The team consistently delivered thoughtful solutions that improved our product.”
Jake SisskindDirector of Product
“Goji was very professional. I never came to a meeting doubting whether or not they would be prepared for it.”
Alex DaleyCEO of Hard Assets Alliance
“I engaged Goji Labs to design and build our fitness motivation app from scratch—user stories, feature set, and interface included. They delivered a functioning, bug-free app and stayed punctual, communicative, and on budget.”
Jack MerinoFounder
“The product experience, the timing, and the price were impressive. They continuously exceeded expectations.”
Matt WalkerCEO and Founder of Daypoint
“Since launch, I’ve seen engagement up 6%, page views up 25%, and total users up 5%. They were consistently on time, communicative, and easy to work with. I was genuinely impressed by their professionalism, expertise, and creative, forward-thinking design.”
Natasha WilsonDigital Marketing Manager
“I truly value Goji’s approach and the collaborative working relationship we have.”
Dakota Younger Founder of Boon
“The Goji Labs team was competent, collaborative, and honest. They used Google Hangouts and Docs to keep us updated, and when they didn’t have an immediate answer, they worked quickly to find solutions and communicate them clearly.”
Ric ArthurCEO
“Working with David and his team was a great experience. They were sharp, efficient, and able to adapt quickly to meet our needs.”
Brian LoveraCo-founder & CTO
“Goji Labs ensures on-time delivery. The team’s passion and seamless service distinguish them from competitors. Excellent UX design and detailed builds create value for end-users.”
Christopher LeachFounder of Kaption This!
“Goji Labs had a major role in getting my product to the final stages. Their transparency and technical know-how make them a valuable partner.”
Karolina JohanssonCEO of Distro Pro
“We partnered with Goji Labs for a complete app build, and they delivered. Their team handled the project professionally, and I’d highly recommend them.”
Michael KroneFounder
What Drives Real Engagement In Fitness Products
Fitness apps succeed when they become part of a user’s routine. We focus on building products that create consistency, motivation, and long-term value.
Design For Habit Formation
We design flows that encourage daily use. From onboarding to reminders and progress tracking, every interaction supports consistency and routine building.
Personalize The Experience
Users expect products that adapt to them. We build systems that tailor workouts, recommendations, and progress based on user behavior and goals.
Connect Content, Coaching, And Data
Fitness products need more than workouts. We connect training content, coaching features, and performance data into one cohesive experience.
Build For Scale And Performance
From video streaming to real-time tracking, we build systems that perform under load and support growth as your user base expands.
Custom Fitness Software Services
Fitness products require more than features. They need strategy, UX, and engineering aligned around engagement and retention.
Product Strategy For Fitness Apps
We define what drives value for your users and your business. This includes feature prioritization, engagement strategy, and roadmap planning.
We build mobile and web-based fitness platforms that are reliable, scalable, and ready for production. Focused on performance, integrations, and long-term growth.
We build workout apps, wellness platforms, coaching tools, and subscription-based fitness products.
How Do You Approach User Retention?
We focus on behavior, not just features. That means designing for habits, personalization, and ongoing engagement from the start.
Can You Integrate Video, Wearables, or Third-Party Tools?
Yes. We integrate with video platforms, fitness devices, and third-party APIs to create connected user experiences.
Do You Support Subscription or Membership Models?
Yes. We build systems that support subscriptions, memberships, and in-app purchases tied to your business model.
How Long Does It Take to Build a Fitness App?
Can You Improve an Existing Fitness App?
Yes. We often help teams improve UX, increase retention, and scale existing products without starting from scratch.
We use cookies to build it right.
Goji Labs uses cookies to make our site work properly, understand how it’s used, and improve your experience. Some cookies may also be used for advertising and analytics.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
