Goji Labs vs Metalab, Side by Side.
Strategy, UX/UI design, and engineering in-house. Full lifecycle, no hand-offs
500+ products shipped since 2014 for clients like WWF, Mitsubishi, and KCRW
Start with a low-risk $25K strategy sprint before committing to a full build, no six-figure minimum to begin.
How Goji Labs & Metalab Compare.
If MetaLab is on your shortlist, you already value strategy-led design done at a high bar and so do we. The real question is fit: a marquee, premium studio for a flagship consumer product, or a senior, strategy-led partner sized for mid-market budgets and built for the full journey from concept to scale. Here’s how we differ, point by point.
Goji Labs
When Goji Labs is the better choice:
Strategy-led product design + build for mid-market & mission-driven orgs
A ~$25K strategy sprint to align before committing
Mid-market, PE-backed, nonprofit/education/healthcare
Strategy-first discovery, in-house UX + engineering, full lifecycle
Senior, U.S.-based, in-house UX + engineering
500+ products since 2014; WWF, Mitsubishi, KCRW
Hands-on partner, concept → launch → scale
Metalab
When Metalab is the better choice:
Premium, marquee product design for high-growth tech
$100K+ project start minimum
Well-funded, high-growth startups through Fortune 500
Elite design polish + brand, product strategy, design-led
Distributed 160+ across 14 time zones (Canada-based)
450+ products since 2006; Slack, Coinbase, Instacart
Project-based, premium design engagements
Real Products. Real Outcomes.
We Designed the World’s First Sports Stock Exchange.
3,637%
Increase in Avg. Number of Sessions
1,305%
Number of Deposits Over $100
Making Insurance Engagement Fun Through Gamification.
15% Avg.
Discount Received for Driver Insurance Earned
38%
Increase in Quote-to-Policy Conversion
The Right Team Creates Real Leverage
MetaLab is one of the best product-design studios in the world the team behind Slack, Coinbase, and Instacart, at premium rates to match. Goji Labs delivers the same strategy-led design and build quality, scaled for mid-market, PE-backed, and mission-driven teams that want a senior, hands-on partner without a six-figure minimum.
01.
Product Strategy Sprint
We map your product before we touch the tools. Competitive research, user flows, feature prioritization, and a clear product brief.
Deliverable · Product Brief & Roadmap
02.
UX Research & Design
Every screen designed with product logic, not just aesthetics. Real copy, real flows, real decisions made with your users in mind.
Deliverable · Full Figma Prototype
03.
Build
Clean code, scalable architecture, shipped fast. Development stays aligned with the original product strategy throughout.
Deliverable · Production-Ready Product
04.
Launch & Iterate
We don’t disappear at launch. We track, measure, and improve based on real user behavior.
Deliverable · Launch & Maintenance
Product Services
App & Software Development
We build complex, scalable software that holds up in regulated environments and under real enterprise load. 500+ products means the hard problems aren’t surprises. They’re already in the approach.
Design
Good strategy only counts if it survives contact with your audience. We convert insights into experience fast, using AI-accelerated prototyping and evaluative research to pressure-test direction before it becomes expensive.
Product Strategy
Our process gets to the insight that matters without months of discovery. Through collaborative strategy sprints, we find the human truth behind your challenge, shape a clear direction, and if you’re ready to build, the same team takes it through delivery.
Proven Expertise.
Globally Accredited.
2026
Clutch Top 100 Fastest
Growing Companies
2026
Clutch Top 100 Fastest
Growing Companies
2026
50Pros Top 10 Global
Leader
2025
The Manifest Most Reviewed UX Company
“We Partnered With Goji Labs for a Complete App Build, and They Delivered. Their Team Handled the Project Professionally, and I’d Highly Recommend Them.”
Michael Krone
Founder, ADAK
“Goji Labs Brought Both Technical Skill and Strategic Understanding. They Helped Us Create a Platform That Truly Puts Athletes First.”
Colin Batherson
Founder, Athlete Ventures
“I Engaged Goji Labs to Design and Build Our Fitness Motivation App From Scratch. They Delivered a Functioning, Bug-Free App and Stayed Punctual, Communicative, and on Budget.”
Jack Merino
Founder, Fitness Pact