Bringing Learning Tools for Healthy & Sustainable Eating to Classrooms.
The Educated Choices Program (ECP) is a nonprofit organization that provides science-based education about health, nutrition, and sustainability. To reach more classrooms and adapt to changing education needs, ECP needed a digital platform that could deliver engaging lessons to students and valuable tools to educators.
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The Challenge
ECP had built a strong reputation through in-person classroom presentations, but as education shifted increasingly online, the organization needed to scale its mission digitally. Educated Choices Program wanted to offer interactive lessons and educator tools that could reach students worldwide, without losing the credibility and engagement of its live presentations.
The challenge was to design a platform that felt as dynamic and trustworthy as ECP’s in-person experiences while being scalable enough to serve thousands of students and educators across geographies.
Our Approach
We worked with ECP to transform their curriculum into interactive digital tools. We walked through the user flows of the current journey of accessing and watching a presentation in order to identify the pain-points and drop-off points. Our approach was to create a centralized library of presentations with a simplified onboarding process, giving higher visibility to their wealth of educational information. This eliminated the use of one-time passwords and repetitive requests for access from their loyal user base. This also gave ECP consistent viewership data in order to maintain their reporting capabilities as a nonprofit.
Moving to an account-based approach allows educators to set their credentials they can remember and save to their device, eliminating the need to keep track of emails and unique passwords granting access to content. Keeping the needs of these users in mind, we ensured the copy on the site provided understandable directions and clearly defined actions. We took careful consideration in validating the color contrast and text to ensure a highly accessible, legible design across the site.
The Impact
The digital platform allowed ECP to expand its reach dramatically, scaling its mission in ways not possible through in-person presentations alone.
Our collaboration with the Educated Choices Program has successfully transformed their previous temporary solution into a streamlined and accessible digital platform that gives them full control over their content and analytics. By tackling the challenges experienced by ECP’s educators and staff members, we’ve crafted a design solution that significantly amplifies their impact as a nonprofit.
- Faster and more consistent product decision-making
- Reduced duplication, rework, and operational waste
- Clear ownership and accountability across teams
- Measurable impact on adoption, performance, and ROI
- Scalable framework for future initiatives
Project Review
Debbie Cravey
Educated Choices Program Development Manager
“We asked Goji Labs to modernize our video library and content distribution system. They designed and implemented a new on-demand platform that’s far more accessible. Their team was professional, skilled, and responsive, giving us weekly breakdowns of completed work along the way.”
