Blog
Answering any and all of your
app development questions.
Featured articles
How to Boost Conversion with Nonprofit Web Development
Your nonprofit's aim is to do only *more* good. And that's where conversion rate optimization comes into the picture.
Continue reading
How to (Re)Assess Product-Market Fit — and what to do about it
Product-Market Fit is a term coined by Venture Capital Great, Marc Andreessen. Today, we're going to cover how to...
Continue reading
App Development: Where Do I Start?
App Development: Where Do I Even Start? You have a brilliant idea for app development – now what? Aha!...
Continue reading
Latest articles
Best in UX/UI Design
Looking for UX/UI Design guidance?
You’re in luck. We’ve got you covered.
How to Release New Product Features + Drive Adoption
As product experts, we know a thing or two about how to release new product features and drive adoption.
Continue reading
The Superior Guide for B2B Website UX/UI Design Trends
When designing your site, it’s essential to keep track of prevailing B2B website UX/UI trends.
Continue reading
Defining and Learning: What Is UX/UI Design?
A comprehensive starter's guide on all things UX/UI and design, covering all the elusive tech-speak.
Continue reading
All articles
How to Plan Your B2C Go-to-Market Strategy
This is a continuation from Part 1: The Power Guide on B2C Go-to-Market Strategy. B2C Go-to-Market Strategy Step #1:...
Continue reading
The Power Guide to B2C Go-to-Market Strategy (1/2)
So, yes—we’ve previously written about B2B go-to-market strategy (here and here). But where does it differ when it comes...
Continue reading
Gamify -ing: The Pros and Cons of Gamification
It can be tough to stay motivated when you’re learning things. Learning takes practice and discipline (not to sound...
Continue reading
What is Freemium Model: The Good, The Bad, The GTM Strategy
Freemium or The Freemium Model — a phrase as ubiquitous and buzzy in today’s digital economy as “Next Gen”...
Continue reading
What is an NPS Score? A Guide to The Net Promoter Score
When you have a digital product, it’s essential to know where it stands among users. By learning how consumers...
Continue reading
The Ultimate Guide to Types of Usability Testing
So you had a fantastic idea. You’ve established your feature list, created your information architecture and user flow, gone...
Continue reading
Scaling Organizations: What You Need for Scaling Your Startup
Whether yours is a nonprofit or for-profit, growth is the goal. You want to drive results, make an impact,...
Continue reading
Strategizing The Best Nonprofit Marketing Plan
When you’re running a nonprofit, you have to think in numbers. Businesses need revenue to survive and grow, and...
Continue reading
How to Create a Social Media App
We all know that social media apps have, well, changed everything. From the way we interact, of course, to...
Continue reading
FinTech App Development: Essential Features of FinTech Apps
FinTech has officially touched all of our lives—and therefore, so has meticulous and beautiful FinTech app development. And, at...
Continue reading
The Developer’s Guide to Conversion-Centered Design
When you’re building websites and marketing campaigns, the question always is: “How do we get people to click on...
Continue reading
MVP Product Development: How to Build a Minimum Viable Product
With an MVP, you're testing the waters, trying to (in)validate everything you've previously learned about users in practice.
Continue reading