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Best in UX/UI Design

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How to release new features and drive adoption

How to Release New Product Features + Drive Adoption

As product experts, we know a thing or two about how to release new product features and drive adoption.
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B2B Website UX/UI Design Trends

The Superior Guide for B2B Website UX/UI Design Trends

When designing your site, it’s essential to keep track of prevailing B2B website UX/UI trends. 
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Defining and Learning: What Is UX/UI Design?

A comprehensive starter's guide on all things UX/UI and design, covering all the elusive tech-speak.
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b2c go-to-market strategy

Apr 21, 2022

How to Plan Your B2C Go-to-Market Strategy

This is a continuation from Part 1: The Power Guide on B2C Go-to-Market Strategy. B2C Go-to-Market Strategy Step #1:...
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go-to-market strategy

Apr 16, 2022

The Power Guide to B2C Go-to-Market Strategy (1/2)

So, yes—we’ve previously written about B2B go-to-market strategy (here and here). But where does it differ when it comes...
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gamify gamifcation

Apr 11, 2022

Gamify -ing: The Pros and Cons of Gamification

It can be tough to stay motivated when you’re learning things. Learning takes practice and discipline (not to sound...
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freemium model

Apr 06, 2022

What is Freemium Model: The Good, The Bad, The GTM Strategy

Freemium or The Freemium Model — a phrase as ubiquitous  and buzzy in today’s digital economy as  “Next Gen”...
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nps score

Apr 01, 2022

What is an NPS Score? A Guide to The Net Promoter Score

When you have a digital product, it’s essential to know where it stands among users. By learning how consumers...
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types of usability testing

Mar 26, 2022

The Ultimate Guide to Types of Usability Testing

So you had a fantastic idea. You’ve established your feature list, created your information architecture and user flow, gone...
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scaling organizations and scaling your startup

Mar 24, 2022

Scaling Organizations: What You Need for Scaling Your Startup

Whether yours is a nonprofit or for-profit, growth is the goal. You want to drive results, make an impact,...
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nonprofit marketing plan

Mar 11, 2022

Strategizing The Best Nonprofit Marketing Plan

When you’re running a nonprofit, you have to think in numbers. Businesses need revenue to survive and grow, and...
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how to create a social media app

Mar 08, 2022

How to Create a Social Media App

We all know that social media apps have, well, changed everything. From the way we interact, of course, to...
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fintech app development: essential features of fintech apps

Feb 25, 2022

FinTech App Development: Essential Features of FinTech Apps

FinTech has officially touched all of our lives—and therefore, so has meticulous and beautiful FinTech app development. And, at...
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conversion-centered design

Feb 23, 2022

The Developer’s Guide to Conversion-Centered Design

When you’re building websites and marketing campaigns, the question always is: “How do we get people to click on...
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mvp development: how to build an mvp

Feb 21, 2022

MVP Product Development: How to Build a Minimum Viable Product

With an MVP, you're testing the waters, trying to (in)validate everything you've previously learned about users in practice.
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