DayPoint helps users understand how their time is spent, so they can make better decisions and live more meaningful, conscious lives.

iOS Application
Productivity, Lifestyle
Los Angeles, CA
Company size

Key services

Product Consulting, UI/UX Design, System Architecture, Web Development, Mobile Development, Dev-Ops

“The product experience, the timing, and the price were impressive. They continuously exceeded expectations.”

Matt Walker
Founder & CEO

About DayPoint

DayPoint is a unique iOS application that made use of an engaging interface and time-tracking algorithms to help users practice “Timefulness”—mindfulness about

how one spends their time. This novel use of users’ activity data led to a successful launch on the iOS app store.

Product Goals

  • Conceptualizing, designing, and high-fidelity wireframing
  • Prototyping and developing the CompleteOR web application

The Challenge

DayPoint is a native iOS application that helps you track where your time goes. By simply entering locations where a user spends their time, DayPoint can keep track of how their day is spent.

In addition to calculating the time you spend at home, at work, or at the gym, DayPoint reports the time you spend walking, commuting and sleeping. It then offers various graphical ways to visualize your data and make meaningful insights as to where the time goes.



  • Research Report
  • Research Results
  • Key Areas of Opportunity


  • User Journeys
  • Story Maps
  • Low-Fidelity Wireframes


  • Prototype
  • Usability Test Results
  • High-Fidelity Wireframes

The Process & Tech

This native iOS app was implemented using Swift and Objective-C. The server-side was built using Ruby on Rails and a Postgres database.

We leveraged multiple graphics libraries in order to provide engaging and rich interfaces to explain the data collected and provide detailed granularity into time data analytics for true ‘time nerds’ (like us.) We also developed proprietary algorithms to calculate users’ sleep patterns, daily commutes, and travel time.

The Outcomes

In addition to creating a rich and immersive interface that helps people practice ‘Timefulness’, we developed complex algorithms based on activity data and launched this in the App Store.

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