Building Inclusive Workplace Communities for Fortune 500s.
Mindr is a workplace community platform that helps organizations create spaces for employees to connect, collaborate, and foster inclusion. Focused on supporting underrepresented groups and building belonging, Mindr empowers companies to drive cultural change through digital communities.
The Challenge
Workplace inclusion is a critical priority for modern organizations, but many lacked structured tools to support it. Mindr recognized that traditional HR platforms focused heavily on administration rather than community-building. They set out to design a product that created safe, inclusive spaces for employees to connect across teams, geographies, and identities.
The challenge was to create a platform that balanced professional utility with personal authenticity. It needed to encourage meaningful connections while providing organizations with tools to measure and support inclusion at scale. Success depended on designing features that felt natural, engaging, and aligned to workplace realities.
Our Approach
We worked with Mindr to design a product that prioritized community and inclusion without losing sight of business needs. Our discovery process included interviews with employees, HR leaders, and inclusion officers to understand the nuances of workplace culture.
From there, we built a platform that combined community hubs, event coordination, and resource sharing into a seamless experience. Through Custom Web App Development, we delivered a secure and scalable platform with features that empowered both employees and administrators. The UI/UX emphasized warmth, accessibility, and trust.
The Impact
The platform quickly gained traction as a vital tool for inclusion and engagement. Employees reported feeling more connected and supported, while HR leaders gained insights into community participation and cultural impact. Mindr positioned itself as a thought leader in workplace inclusion technology, delivering measurable benefits for both people and organizations. Its success highlighted the importance of building platforms that go beyond utility to foster belonging.
Since its launch in 2021, MindrConnect has demonstrated remarkable success in advancing DEI initiatives across various organizations. Notably, the platform has facilitated an astounding 82% growth in ERG participation over three years. This significant uptick is a testament to the platform’s effectiveness in engaging employees and fostering a sense of belonging within the workplace. Through streamlined processes and insightful analytics, MindrConnect has not only enhanced the management of DEI programs but also contributed to creating safer, more inclusive work environments. The success story of MindrConnect underscores the transformative potential of targeted technological solutions in realizing the goals of DEI in the corporate world.
- Faster and more consistent product decision-making
- Reduced duplication, rework, and operational waste
- Clear ownership and accountability across teams
- Measurable impact on adoption, performance, and ROI
- Scalable framework for future initiatives
Project Review
Mindr Team
“Goji Labs helped us translate our vision into a product that builds real community. Their team made inclusion tangible in the digital workplace.”
