IMWCA

The Iowa Municipalities Workers’ Compensation Association (IMWCA) keeps its members safe and protected with education and risk management.

Client
IMWCA
Product
Website
Industry
Workers’ Union
Vertical
Nonprofit
Headquarters
Des Moines, IA
Company size
1-10

Key services

UX Research, Information Architecture, UX Design, UI Design, Design System, Frontend Development, WordPress Development, Web Design,
Responsive Design

About IMWCA

IMWCA (Iowa Municipalities Workers’ Compensation Association) helps its members keep employees safe through education and risk management by providing high-quality workers’ compensation programs. The website is primarily used for finding information on training and safety programs, contacting the IMWCA staff and its members, financial reports, underwriting information, newsletters, and board meeting minutes.

Product Goals

  • Modernize and make IMWCA’s dated website responsive
  • Improve user experience
  • Reduce call volume through improved organization and workflow
  • Tailor website to focus three primary user groups

The Process

  • Creating a comprehensive site map of the entire IMCWA website
  • Re-organizing the information architecture to provide users with clear and straightforward access to resources, claims filing, and contact methods
  • Building quick access modules and links
  • Low-Fidelity Wireframes
  • High-Fidelity Wireframes

DELIVERABLES

Discovery

  • Site Map
  • Information Architecture

Design

  • Low-Fidelity Wireframes
  • High-Fidelity Wireframes

The Challenges

Understanding and adopting the complex insurance and claim industry jargon and communicating effectively with our target user personas. In order to guide users through the workflow—blue-collar insurance professionals with generally older and less technically savvy tendencies—we needed to aptly communicate in the relevant language with a larger type scale.

The Insights

Workers’ compensation and claims are subjects that require difficult conversations that aren’t fun to have—many revolving around workplace injury. That being said, we gained an appreciation for member-facing IMWCA staff, who must be remarkably tough to carry out their jobs and serve their fellow members.

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