Building An App On A Budget: The Entrepreneur’s Guide (Part 2)
This is part 2 of this week’s series, The Entrepreneur’s Guide: How To Build An App On A Budget. We’re digging deep into ways you can control app-building costs, save money where it makes sense, and develop a solid understanding of the financial constraints you’re going to be dealing with.
If you want to see the first 2 items on the list, hop on over to the first part above.
Let’s continue, shall we?
Here are some proven ways to keep your app project on budget, and tips to help you cut costs where it makes sense:
Be honest with yourself about your financial reality
Don’t dive into a major project with the anticipation that you’ll somehow be able to come up with the money you need along the way. If you’re trying to control app-building costs, be honest about your financials and come up with a plan that works within your budgetary constraints.
Some developers will have pricing models that tailor to low-budget mobile app builds, so seek those out if that’s the position you’re in. The point here is to understand what you’re dealing with and plan accordingly.
Worst case scenario? You blow through your budget and your project is only 25% done. Don’t be that guy – plan and be honest with yourself about what you can (and can not) afford.
Understand what factors will influence the price of your app
If you want to maintain control of potentially soaring app-building costs, it’s important to comprehend what specific features and choices can push you over the edge.
Typically, your app’s build cost will be primarily influenced by:
- The platform you’re building on (mobile, wearable, web, etc.)
- Product type (is this an MVP or finished product?)
- Mobile platform types
- Required technologies
- Key product features
- The developer or software team you partner with
Take stock of your different price-points for each option, to ensure you’re selecting what aligns with both your goals and budget.
Start with one platform only
This can be a difficult choice, but it’s one that can save you tons of money in your early stages. No one wants to alienate a group of users; that goes without saying. But the reality is that the more platforms you build for, the more it’s going to cost.
If you’re trying to control and keep down app-building costs, start with selecting the platform you believe the majority of your users are on. You’ll need to select either Android or iOS and even take it a step further to decide which device ranges you’ll support. Do the research and price comparisons early so you can approach this aspect with a solid plan in place.
Do not skip the MVP process
It can be enticing to jump right into creating your final product, but the saying “The cheap comes out expensive” really does apply in the app building world. Your app isn’t going to be built overnight, and you can’t build something based on old news and feedback. Consumer wants and demands will change often, not to mention that your competitors could easily be planning their next big move.
We’ve written quite a lot about the importance of the MVP process, and even created a comprehensive guide to walk you through Creating Your First App.
In that guide and several other posts, we dig into the importance of taking the time to create an MVP before finalizing your end product. If you truly desire to build something that people are going to love, your best bet is to get their feedback and suggestions once they’ve been able to hold your minimum viable product in their hands and test it out for themselves.
This is one of those areas where you do not want to try and save through skimping. It’s an error that can cost you big bucks in the long-run if you wind up creating a product that nobody wants. This can literally be the difference between success and failure.
The great part about this process is that even when you’re on an insanely tight budget, there is always a way to get creative and build out some version of MVP for your target customers to test.
Types of MVP’s include:
- Product wireframe or mock-up
- Interactive product prototype
- Mobile or web version with 1-3 key features
- Landing page with either mock-up or prototype that collects email addresses
If you really need to bootstrap your MVP, slap up a simple landing page that will validate your idea through collecting contact information and introducing your idea. It doesn’t need to be fancy, it just needs to happen. That’s exactly what Dropbox did and just look at them now.
We’ll finish up this guide with one more post in a few days!
David is the Co-founder and CEO of Goji Labs. David loves working closely with passionate founders to understand their vision and help them build beautiful applications while focusing on risk-mitigation. As an author, he focuses on informative and educational blogs that enable our clients to make the most of their businesses.