Business Tips
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MVP vs Full Product: What Should You Build First?
MVP examples are everywhere once you know what to look for. Airbnb. Dropbox. Even Instagram started out as something...
UX Design for Nonprofits: How to Build Accessible, Impactful Products
Good UX isn’t a luxury if you’re a nonprofit building digital products—whether that’s a donation platform, volunteer portal, or...
How to Scope an MVP That Actually Solves a Problem
MVP development is about building just enough to learn fast—without wasting time or money. But here’s the trap: too...
The Future of Insurance CRMs: Best Solutions for 2025
Running an insurance agency can sometimes feel like you’re juggling a thousand things at once—client meetings, follow-ups, piles of...
The Hidden Challenges That Cause Startups To Fail Early
Starting a business is easy—at least, that’s what the glossy startup stories tell us. But let’s be real: building...
*Is* There Anything To Do About App Store Fees?
One of the questions we frequently get asked by clients is about app store fees. Namely, how to avoid...
How Custom Software Developers Can Future-Proof Your Business
We’ve all been there—you invest in some slick new software, confident it’ll serve you well for years, only to...
An Actually Honest Breakdown: How Much Does It Cost to Build an App?
You’ve got the next big app idea, and it’s going to be a game-changer. But before you get too...
What You Need to Know About Custom Software Solutions
We tried the one-size-fits-all stores…remember 2011? The sweaters were either too big, too small, or just plain uncomfortable. Now,...
How to Conduct Market Research 101
Ever tried throwing a dart in the dark? No, of course not. It’s a terrible idea and quite dangerous....
CEO Spotlight: What Startups Should Prioritize for Early-Stage Fundraising
Since Goji has helped our clients raise over $1B—and I get so many questions from our partners about fundraising—I...
The Freemium Model: When it Works (and when it doesn’t)
With the Cambrian explosion of digital everything continuing in what seems like perpetuity, so do the ways founders try...