Business Tips

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saas web development

May 09, 2022

Why Saas Web Development is Essential for Your Bottom Line

The SaaS market has been booming for more than a decade—and it’s projected to be almost $400B by the...
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app store optimization

May 02, 2022

What is App Store Optimization (ASO)? The How-To Guide.

We know your app is fantastic. Whether we’ve helped build it or not, the more people who get to...
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b2c go-to-market strategy

Apr 21, 2022

How to Plan Your B2C Go-to-Market Strategy

This is a continuation from Part 1: The Power Guide on B2C Go-to-Market Strategy. B2C Go-to-Market Strategy Step #1:...
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go-to-market strategy

Apr 16, 2022

The Power Guide to B2C Go-to-Market Strategy (1/2)

So, yes—we’ve previously written about B2B go-to-market strategy (here and here). But where does it differ when it comes...
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freemium model

Apr 06, 2022

What is Freemium Model: The Good, The Bad, The GTM Strategy

Freemium or The Freemium Model — a phrase as ubiquitous  and buzzy in today’s digital economy as  “Next Gen”...
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nps score

Apr 01, 2022

What is an NPS Score? A Guide to The Net Promoter Score

When you have a digital product, it’s essential to know where it stands among users. By learning how consumers...
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scaling organizations and scaling your startup

Mar 24, 2022

Scaling Organizations: What You Need for Scaling Your Startup

Whether yours is a nonprofit or for-profit, growth is the goal. You want to drive results, make an impact,...
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nonprofit marketing plan

Mar 11, 2022

Strategizing The Best Nonprofit Marketing Plan

When you’re running a nonprofit, you have to think in numbers. Businesses need revenue to survive and grow, and...
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product-led growth plg go-to-market

Feb 09, 2022

Go-to-Market: What is Product-Led Growth (PLG)?

So, you have a fantastic product idea, and now you're wrangling how to get it into the hands of...
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measuring app engagement

Jan 24, 2022

Measuring App Engagement: What It Is and Why It’s Important

As app developers, we often talk about how to build an app and how to design it for success....
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what is series-a funding and how to prepare for series-a funding

Jan 21, 2022

What is Series-A Funding and How to Prepare for Series-A Funding

We've already covered the Pre-Seed and Seed funding background and steps. But we're graduating today to Series-A.
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mobile app marketing

Jan 19, 2022

8 Fantastic Reasons to Invest in Mobile App Marketing

Why should your business invest in a mobile app and mobile app marketing? To enhance CX and increase ROI.
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