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Apr 25, 2024

Navigating Rescue Projects: How Goji Handles Digital Product Recovery

At Goji, we recognize that digital product development can sometimes hit roadblocks, leading to what we call “rescue projects.” These are...

Apr 18, 2024

The Ridiculous Importance of Nurturing User Loyalty Through UX

With growth on everybody’s—and I mean everybody’s—mind, you really have to stop yourself and remember that success isn’t just about attracting users;...

Apr 11, 2024

The Freemium Model: When it Works (and when it doesn’t)

With the Cambrian explosion of digital everything continuing in what seems like perpetuity, so do the ways founders try...

Mar 18, 2024

Goji Labs is Officially the Top-Reviewed UX Agency in Los Angeles, according to The Manifest.

Hello, GojiBlog reader! We’re taking a break from usual programming for an announcement: Goji Labs has been named the top-reviewed...
user testing

Nov 29, 2023

The Absolute Guide to User Testing: What, When, Why, and How

We’ll be blunt: creating something that users love is very, very, very, rarely just a happy accident—it’s pretty much...

Nov 15, 2023

User Experience Data Analytics: A Critical Intersection of Art x Science

User experience (UX) is more than just a buzzword in the digital landscape—it’s the heartbeat of any successful digital...

Oct 19, 2023

Powering Great Product Development with Product Analytics

A guide to product analytics with benefits, formulas, and examples. Oh, product analytics. Every product person is obsessed with...
Product Launch Maze

Sep 06, 2023

10 Mistakes Founders Make When Bringing New Products to Market

We all know that launching a product comes with its own unique set of challenges and rewards. It can...
Waterfall development

Aug 25, 2023

Agile vs. Waterfall: A Guide to Choosing the Right Methodology

Agile, Waterfall…no, we’re not talking about fountains or gymnastics. We’re talking about project management methodologies. If you’re a software...

Jul 19, 2023

How Startups Can Keep Their Software Developers Happy

Creating a successful startup requires immense dedication, commitment, and hard work. The countless hours devoted to product development, marketing...
b2c go-to-market strategy

Apr 21, 2022

How to Plan Your B2C Go-to-Market Strategy

This is a continuation from Part 1: The Power Guide on B2C Go-to-Market Strategy. B2C Go-to-Market Strategy Step #1:...
go-to-market strategy

Apr 16, 2022

The Power Guide to B2C Go-to-Market Strategy

So, yes—we’ve previously written about B2B go-to-market strategy (here and here). But where does it differ when it comes...