Management

Looking for product and organizational management resources?

You’re in luck. We’ve got you covered.

b2c go-to-market strategy

Apr 21, 2022

How to Plan Your B2C Go-to-Market Strategy

This is a continuation from Part 1: The Power Guide on B2C Go-to-Market Strategy. B2C Go-to-Market Strategy Step #1:...
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go-to-market strategy

Apr 16, 2022

The Power Guide to B2C Go-to-Market Strategy (1/2)

So, yes—we’ve previously written about B2B go-to-market strategy (here and here). But where does it differ when it comes...
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nps score

Apr 01, 2022

What is an NPS Score? A Guide to The Net Promoter Score

When you have a digital product, it’s essential to know where it stands among users. By learning how consumers...
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scaling organizations and scaling your startup

Mar 24, 2022

Scaling Organizations: What You Need for Scaling Your Startup

Whether yours is a nonprofit or for-profit, growth is the goal. You want to drive results, make an impact,...
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mvp development: how to build an mvp

Feb 21, 2022

MVP Product Development: How to Build a Minimum Viable Product

With an MVP, you're testing the waters, trying to (in)validate everything you've previously learned about users in practice.
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product-led growth plg go-to-market

Feb 09, 2022

Go-to-Market: What is Product-Led Growth (PLG)?

So, you have a fantastic product idea, and now you're wrangling how to get it into the hands of...
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competitive analysis goji labs

Jan 26, 2022

The Power Guide on How to Conduct Competitive Analysis

It's crucial to learn from the successes and mistakes of people doing similar things to what you're doing. Enter:...
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mobile app marketing

Jan 19, 2022

8 Fantastic Reasons to Invest in Mobile App Marketing

Why should your business invest in a mobile app and mobile app marketing? To enhance CX and increase ROI.
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How to release new features and drive adoption

Sep 16, 2021

How to Release New Product Features + Drive Adoption

As product experts, we know a thing or two about how to release new product features and drive adoption.
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Sep 01, 2021

How to Raise a Seed or Pre-Seed Round, Part I: Background

A guide on how to raise a pre-seed round or seed-round. By Goji Labs, a product and software development...
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Aug 12, 2021

How to Build Internal Tools to Streamline Business Operations

Internal tools: necessary but not necessarily finicky if you build them the right way. In fact, if you do...
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Psychology Behind App User Retention

Aug 09, 2021

The Psychology Behind App User Retention and What To Do About It

Hello and a very warm welcome to you! Today is a fine day to discuss app user retention, which...
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The Goji Berry is a monthly resource for startups, nonprofits, and corporate organizations; a compilation of all things product development and industry.

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