Product
Looking for resources on product strategy, deployment, and launch?
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The Success of Big Product Launches Hinges on Small Experiments
A key factor in the success of any new product or initiative is your team’s ability to run small,...
Building a Product Without GTM and UX Research Isn’t Enough.
Many clients, whether early-stage startups or large enterprises, come to us with a clear vision of the product they...
Why Beautifying Your UI Won’t Fix Your Conversion Problem
Many companies, from startups to large enterprises, approach us with the same goal: increase conversion. It could be boosting...
Notifications Do’s & Definitely Don’ts: In App Notification
We’ve all been there—using an app, minding our own business, and then suddenly ding, an in app notification pops...
How to Create a Product Launch Plan That’s Actually Effective
So, you’ve got a fantastic new digital product ready to hit the market. But, if you think a great...
So You Want to Found a Fintech Startup: the Who, What, Why & How
So you have an idea for next big thing in fintech? Well, you’re not alone—VC Fintech investments reached $91B in...
CEO Spotlight: What Startups Should Prioritize for Early-Stage Fundraising
Since Goji has helped our clients raise over $1B—and I get so many questions from our partners about fundraising—I...
Navigating Rescue Projects: How Goji Handles Digital Product Recovery
At Goji, we recognize that digital product development can sometimes hit roadblocks, leading to what we call “rescue projects.” These are...
The Ridiculous Importance of Nurturing User Loyalty Through UX
With growth on everybody’s—and I mean everybody’s—mind, you really have to stop yourself and remember that success isn’t just about attracting users;...
Designer Spotlight: How to Design Kicka** Information Architecture
You enter a new app. As a highly ~proficient~ smartphone user—having received your first in 2009—it’s as though your...
AB Testing UI and Why It’s Crucial for Traction
Digital product development is a heavily competitive and saturated field in which user expectations are constantly changing (and increasing)....
What is Bespoke Software? The Good, the Bad, the Useful.
These days, businesses are constantly searching for customized solutions that cater to their unique needs. That’s where bespoke software...