Product

Looking for resources on product strategy, deployment, and launch?

You’re in luck. We’ve got you covered.

Sep 12, 2024

The Success of Big Product Launches Hinges on Small Experiments

A key factor in the success of any new product or initiative is your team’s ability to run small,...

Sep 05, 2024

Building a Product Without GTM and UX Research Isn’t Enough.

Many clients, whether early-stage startups or large enterprises, come to us with a clear vision of the product they...

Aug 22, 2024

Why Beautifying Your UI Won’t Fix Your Conversion Problem

Many companies, from startups to large enterprises, approach us with the same goal: increase conversion. It could be boosting...

Aug 15, 2024

Notifications Do’s & Definitely Don’ts: In App Notification

We’ve all been there—using an app, minding our own business, and then suddenly ding, an in app notification pops...

Jun 11, 2024

How to Create a Product Launch Plan That’s Actually Effective

So, you’ve got a fantastic new digital product ready to hit the market. But, if you think a great...

May 09, 2024

So You Want to Found a Fintech Startup: the Who, What, Why & How

So you have an idea for next big thing in fintech? Well, you’re not alone—VC Fintech investments reached $91B in...

May 06, 2024

CEO Spotlight: What Startups Should Prioritize for Early-Stage Fundraising

Since Goji has helped our clients raise over $1B—and I get so many questions from our partners about fundraising—I...

Apr 25, 2024

Navigating Rescue Projects: How Goji Handles Digital Product Recovery

At Goji, we recognize that digital product development can sometimes hit roadblocks, leading to what we call “rescue projects.” These are...

Apr 18, 2024

The Ridiculous Importance of Nurturing User Loyalty Through UX

With growth on everybody’s—and I mean everybody’s—mind, you really have to stop yourself and remember that success isn’t just about attracting users;...

Mar 27, 2024

Designer Spotlight: How to Design Kicka** Information Architecture

You enter a new app. As a highly ~proficient~ smartphone user—having received your first in 2009—it’s as though your...

Feb 12, 2024

AB Testing UI and Why It’s Crucial for Traction

Digital product development is a heavily competitive and saturated field in which user expectations are constantly changing (and increasing)....

Feb 05, 2024

What is Bespoke Software? The Good, the Bad, the Useful.

These days, businesses are constantly searching for customized solutions that cater to their unique needs. That’s where bespoke software...