Redesigning a Global Energy Intelligence Platform to Drive Engagement and Brand Clarity

Overview

TGS is a global leader in energy data and analytics, with over 40 years of expertise in subsurface data and exploration intelligence. As the company expanded into renewables—including wind, solar, and carbon capture—it needed a modern, unified digital presence to reflect its evolution and connect with a new audience.

Goji Labs partnered with TGS to redesign its massive enterprise website, simplify the user journey across five distinct business divisions, and deliver a scalable design system for future growth.

The Challenge

TGS faced a set of enterprise-grade UX challenges:

• Years of content growth created navigational sprawl and content overload
• Recent acquisitions in the renewable space lacked clear digital representation
• Stakeholders and end users were confused by inconsistent branding and page structures
• The site did not reflect TGS’s forward-looking transition to a multi-sector energy provider

Our mission: create a digital experience that unified legacy and emerging divisions—while increasing user engagement and brand clarity.

Our Approach

We led a full-site audit, conducted stakeholder interviews, and executed a modular UX strategy tailored for scale:

• Modular Design System: Built flexible UI components reusable across the site’s 5+ divisions
• Division-Specific Branding: Implemented distinct color palettes and identifiers for Seismic, Well, Wind, Solar, and Carbon data units
• Interactive Homepage Architecture: Created a selector tool to preview and access individual business lines
• Information Hierarchy Optimization: Reduced jargon, introduced secondary nav, and clarified calls to action for each sector
• Stakeholder Validation: Prototypes were tested with internal teams to refine language and usability before handoff

Key services:
UX Research • UI Design • Information Architecture • Responsive Web Design • Brand Strategy • Usability Testing

Results & Business Impact

• 405% increase in page views for the Seismic division
• 6% overall increase in engagement sitewide
• New division pages (Seismic, Well, Wind) are now in the top 10 most viewed pages, displacing legacy corporate content
• Faster implementation by TGS’s dev team due to our modular and developer-ready design system
• Stakeholders now actively share and promote the website, improving client confidence and pre-sale user experience

Why It Matters to Private Equity

For investors in energy, SaaS, or data-driven enterprises, this engagement highlights how modern UX strategy can unlock brand perception, customer clarity, and internal alignment. By transforming a fragmented, post-acquisition digital footprint into a cohesive user experience, we enabled TGS to capture market share in new verticals—without losing credibility in its legacy domain.