Sparking a Digital Community for Former Athletes Everywhere.
ADAK Athletic is a community-first platform built to give athletes visibility, opportunity, and connection. Focused on bridging the gap between players, fans, and organizations, ADAK transforms the way athletes share their stories and grow their careers in a digital-first world.
https://gojilabs.com/wp-content/uploads/2023/03/Adak-o1_v2.mp4
The Challenge
Athletes face a fragmented digital landscape. Social platforms may offer reach, but they rarely provide the tools athletes need to build their own brand, engage directly with fans, or create meaningful opportunities. For many players—especially those not in major leagues—finding a place to be seen and valued was a constant struggle.
ADAK set out to change this by building a dedicated platform that placed athletes at the center. They envisioned a mobile-first community where players could create profiles, share updates, engage with supporters, and be discovered by organizations—all in one ecosystem.
Our Approach
We worked side-by-side with ADAK’s founders to shape their concept into a product athletes would actually use and fans would love. From early discovery through launch, our process focused on clarity, usability, and scalability.
By anchoring the work in research and iterative design, we ensured ADAK’s product not only launched successfully but was also positioned for long-term growth.
- Conducted user interviews with athletes and fans to validate needs
- Created information architecture and experience flows for community features
- Designed a modular UI/UX system tailored to sports culture and mobile-first behavior
- Developed native iOS and Android apps for seamless, performant experiences
- Built frameworks for real-time content sharing and fan engagement
- Iterated through usability testing cycles to refine onboarding and feature adoption
The Impact
ADAK launched as a digital home for athletes—a place to connect, share, and thrive. The platform delivered measurable results and immediate momentum in the market.
The impact went beyond numbers: athletes now had a dedicated space to amplify their voices and fans had a hub to engage authentically. ADAK established itself as more than an app—it became a movement toward community-driven sports.
- 42% Increase in Athlete Profile Completion Rate
- Rapid early adoption in regional sports networks
- Higher user retention driven by personalized profiles and updates
- Strong athlete satisfaction and positive feedback on usability
- Platform positioned for scale into broader sports and entertainment markets
Project Review
Michael Krone
ADAK Founder
“We partnered with Goji Labs for a complete app build, and they delivered. Their team handled the project professionally, and I’d highly recommend them.”
