UX Auditing That Identifies Friction and Unlocks Growth.
Most UX audits produce a long list of observations and a deck full of heuristic violations. That is not what a team under pressure needs. Our UX audits are diagnostic engagements — structured assessments of where your product is losing users, why, and which fixes will have the highest impact on the metrics that matter to your business.
https://gojilabs.com/wp-content/uploads/2024/11/UX-Auditing-Edit-1.mp4
500+
Products Launched
25M+
Users Supported
$1B+
Raised by Our Clients
12+
Years in Business
What’s Included in a UX Audit
UX auditing is built for founders, CTOs, and CEOs who need to improve usability, retention, and satisfaction. By analyzing flows, design systems, and user behavior, audits provide the clarity needed to refine digital products and increase engagement.

Heuristic Evaluation
We evaluate your product against established usability principles and our own experience across 500+ products — identifying friction, inconsistency, and confusion that users encounter but rarely articulate. Issues are documented with severity ratings and specific evidence.
User Flow Review
We map every critical user journey against actual usage data — onboarding, core task completion, conversion, and retention flows. Drop-off points are identified and analyzed so you know exactly where users are leaving and what is causing it.
Analytics and Behavioral Review
We review your analytics, heatmap data, session recordings, and any existing user feedback to layer quantitative evidence onto our qualitative assessment. Every finding in the audit report is supported by data, not opinion.
Accessibility Assessment
We assess WCAG 2.1 compliance across key screens and user flows, flagging issues that affect usability for users with disabilities and that represent legal risk for the organization. Accessibility failures are included in the prioritized fix list, not treated as a separate workstream.
Competitive Benchmarking
We benchmark your product’s experience against two to three direct competitors to identify where you are losing users to a better experience and where gaps in the competitive landscape represent design opportunities.
Prioritized Recommendations
You receive a structured report with every finding prioritized by business impact — not alphabetically, not by severity alone. The report includes specific recommendations for each finding with enough detail for your design and engineering teams to act on without needing a follow-up briefing.
Our Process
Strategy-Led Discovery
We start by understanding your users, business goals, and market. Through research and synthesis, we define the right problem to solve—so we build with purpose, not assumptions.
Insight-Driven Design
We move from ideation to interaction—aligning on scope, exploring solutions, and designing experiences that are intuitive, testable, and built to last.
Scalable Development
We architect smart systems and ship clean code—focused on scalability, performance, and technical clarity. Every build is paired with iteration and testing to ensure long-term value.
Let’s Start Building
Tell us what your product needs to do better and we will scope an audit that gives you a clear diagnosis and a prioritized path forward.




















