Mobile App Development Services

Create incredible mobile experiences your users will love and your bottom line will, too—with our Mobile App Development Services.

So, what is Mobile App Development?

Mobile app development is the process of developing software applications that are run and used on mobile devices such as mobile phones and tablet computers. They’re typically developed with platforms such as Unity, Rails for Ruby, Appery, Flutter, and Swiftic. And, as we all know very well, apps serve so many user needs, anything from entertainment, nonprofit, and social to lifestyle, productivity, and financial management purposes.   

Key Aspects of Mobile App Development

Developing mobile apps is a complex process that needs meticulous planning and execution to create a successful product. And, there are more parts of mobile app development than just writing code—at a high level, they are:

  1. User interface design: Creating an intuitive and visually appealing interface that is easy to navigate. 
  2. Coding: Writing the software that makes the app function.
  3. Testing: Ensuring the app works as intended and is free of bugs and glitches. 
  4. Deployment: making the app available for download on app stores and other platforms. 
  5. Ongoing maintenance and updates: Fixing bugs, iterating on previous versions, and making sure the app remains compatible with new devices and operating systems.

Of course, the actual development (that is, the coding) of a mobile app involves several more granular steps. These include:

  1. Choosing the right development approach: There are two popular approaches to mobile app development – native app development and hybrid app development. Native apps are made for specific platforms (i.e., iOS or Android) with platform-specific languages (i.e., Swift for iOS, Java or Kotlin for Android). In contrast, hybrid apps are built using web tech like HTML, CSS, and JavaScript—and are then are “wrapped” in a native app shell. Choosing the right approach depends on budget, timeline, app complexity, and target audience.
  2. Framework selection: Once the development approach is decided, the next step is to choose the right framework for development. There are several popular frameworks available for both native and hybrid app development, such as React Native, Xamarin, Flutter, and Ionic.
  3. Database design: Mobile apps require a database to store and manage data. Choosing the right database and designing the database schema are crucial steps in the development process.
  4. Backend development: Backend development involves building the app’s server-side components; the ones that handle data storage, authentication, and other functionalities. Choosing the right backend technology stack is important to ensure scalability, security, and performance.
  5. Integration with third-party services: Most mobile apps rely on third-party services like social media integration, payment gateways, analytics, and push notifications. Integrating these services smoothly and securely is an important aspect of mobile app development.
  6. Security: Mobile apps are vulnerable to security threats like data breaches, malware, and hacking. Ensuring the app is secure and follows industry-standard security practices is critical to protect user data and maintain user trust.

And, each of these steps—whether for the development of the project or building of the software—requires careful planning, execution, and testing so that you can deliver a product that not only meets your user’s needs and expectations—but drives your goals, too.

Our Deliverables


The complete set of coded instructions and scripts developed during the phase, which forms the backbone of the software or application.

Web and mobile applications

A working product or software that demonstrates functionality and allows for testing and feedback or lasting impact in the marketing.

Technical documentation

Detailed documentation that includes code comments, API documentation, software architecture descriptions, and installation or configuration guides.

Test plan and

Comprehensive testing strategies, including unit tests, integration tests, and system tests, along with reports detailing the results and any identified bugs or issues.

How much do Mobile App Development Services cost?

Custom mobile app development costs vary depending on the features and functionality that need to be developed—and depend on the scope of the project. However, a typical project for Goji Labs ranges between $25,000 to $500,000.

In order to fully understand and plan the scope of our projects, we always conduct a deep dive call with our partners. We use this initial call to provide a detailed timeline and budget estimates—ensuring everyone is on the same page, and everyone is on board. But if you’re curious off the bat, check out our pricing and mobile app development cost guide.

Tailored pricing

For your needs

Hundreds of startups, non-profits, and enterprises trust Goji to drive traction, foster user love, and deliver impactful business outcomes.

Product Design

Expertly blending aesthetics and functionality, our Product Design service transforms your vision into compelling digital experiences, ensuring every aspect resonates with your users.

Strategy Consulting & Auditing

Empower your business with our Strategy Consulting & Audits, offering deep market insights, strategic planning, and thorough evaluations to navigate and succeed in the competitive landscape.

Software & App Development

Our Software and App Development services are tailored to create robust, scalable, and innovative solutions, ensuring your digital product performs in the market for our users.

Product Marketing

Drive engagement and growth with our Product Marketing strategies, designed to amplify your product’s presence through effective messaging, targeted campaigns, and compelling content.

Goji Labs’ Mobile App Development Project Plan

At Goji Labs, we have a robust methodology for planning, research, and strategy for our mobile app development services. We religiously invest in planning to ensure we’re working towards solving the right problems, on the right timelines.

We start with a strategy and research phase, during which we get an in-depth understanding of your industry, user, and value proposition. We define the metrics and KPIs that guide our success. We establish our product and brand strategies based on extensive user research, usability testing, and competitive analysis. And we continually validate our assumptions.

From there we move on to UX design, and then visual design, to tailor your mobile app’s functionality, look, and feel to your users. We start with low-fidelity wireframes and deliver high-fidelity wireframes that encompass precisely what your app will look like and how it will function.

And finally—we reach mobile app development. In development, we use our robust findings, strategies, and high-fidelity wireframes to create exactly what you envisioned and what was agreed upon. We build the front- and back-end in parallel modules to ensure functionality and smooth development, and end with thorough testing. 

// Audit services

Driving Future-
Ready Success

Our evaluative approach paves the way for robust scalability, efficiency, and future growth, ensuring your product is primed for success.