World Wildlife Foundation
The World Wildlife Foundation has been the world’s leading conservation organization for over 60 years. Their unique approach to community-first conservation focuses on building markets, policies, and cultures around a sustainable future.
Unlike many non-profits, which rely on grants, the WWF gets a majority of their funding from personal donors and legacies. This means that their website’s ease-of-use and functionality are crucial to continued growth.
- UI/UX DESIGN
- INFORMATION ARCHITECTURE
- SITE MAPPING
- RESPONSIVE DESIGN
- BACKEND DEVELOPMENT
- FRONTEND DEVELOPMENT
WWF came to us with 4 distinct and outdated sites that needed integration both functionally and from a design perspective to fit the WWF brand guidelines. Some of the core problems included:
- A poorly designed mobile funnel that was losing WWF donations
- An inflexible and disorganized backend that turned adding and editing content into an unnecessary headache.
- Showcased data that wasn’t properly displaying on their front-end left them needing web-development for little tweaks.
The Process & Tech
Design a donation funnel that converts
We improved the donation funnel by both eliminating unnecessary distractions and allowing for personalized donation options.
Implement an easy-to-edit environment
We built a modular editing system that enabled WWF admin to create pages with the exact layout needed to support their projects. WWF can stack and update these modules to get a unique and custom experience while adhering to the custom-designed style guide.
Our mobile responsive layout allowed WWF to reach more users. Their images were optimized for both horizontal and vertical layouts and swiping allowed for content to be easily accessible, interactive, and fun for their audience.
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