World Wildlife Foundation

The World Wildlife Foundation has been the world’s leading conservation organization for over 60 years. Their unique approach to community-first conservation focuses on building markets, policies, and cultures around a sustainable future.

The Overview

Unlike many non-profits, which rely on grants, the WWF gets a majority of their funding from personal donors and legacies. This means that their website’s ease-of-use and functionality are crucial to continued growth.

Developed with:      JavaScript HTML Css Optimized for Mobile



The Challenge

WWF came to us with 4 distinct and outdated sites that needed integration both functionally and from a design perspective to fit the WWF brand guidelines. Some of the core problems included:

  • A poorly designed mobile funnel that was losing WWF donations
  • An inflexible and disorganized backend that turned adding and editing content into an unnecessary headache.
  • Showcased data that wasn’t properly displaying on their front-end left them needing web-development for little tweaks.


The Process & Tech

Design a donation funnel that converts

We improved the donation funnel by both eliminating unnecessary distractions and allowing for personalized donation options.

Implement an easy-to-edit environment

We built a modular editing system that enabled WWF admin to create pages with the exact layout needed to support their projects. WWF can stack and update these modules to get a unique and custom experience while adhering to the custom-designed style guide.

Responsive Solutions

Our mobile responsive layout allowed WWF to reach more users. Their images were optimized for both horizontal and vertical layouts and swiping allowed for content to be easily accessible, interactive, and fun for their audience.


The Outcome

WWF experienced a lot more traffic coming to since the redesign, and their conversion rate on our donor forms shut up with a 30% increase in site-generated purchases. Mobile visitors increased by 26%, and the average time spent on a page went up 18%.
Goji Labs had a major role in getting my product to the final stages. Their transparency and technical know-how make them a valuable partner.
Karolina Johansson
Karolina Johansson CEO

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