Web Development Services

Build beautiful marketing sites and web-based applications with our Web Development Services to drive user love and business outcomes.

So, what is Web Development?

Web development is the process of developing marketing websites or web-based applications (aka a “web app“). It’s done through CMS tools such as WordPress or programming languages such as HTML, React, Java, or Objective-C.

Web development serves companies and organizations by giving them a platform to connect with users, build brand reputation, sell their products, or even provide their products through their web-based applications. 

What’s the Web Development Process?

At Goji Labs, the process of our web development team usually looks like this:

Discovery: 1 – 2 weeks

  • Conducting an internal stakeholder workshop to understand your product vision and business goals
  • Researching your industry, competitive landscape, and end-users to validate assumptions
  • Creating a data-driven, robust product and go-to-market strategy
  • Defining KPIs to track progress

Design: 1 – 8 weeks

  • Designing your website or web-based application according to user-centered design principles
  • Conducting brand discovery calls, user research, usability testing
  • Delivering high-fidelity prototypes and designs

Development: 1 – 16 weeks

  • Creating the website or web-based app according to our finalized specs
  • Building the front- and back-end in module-based, parallel development
  • Weekly check-ins to ensure transparency, keep you up-to-date, and receive your feedback

QA testing: 1 – 2 weeks

  • Systems testing to ensure your website or web-based application is running smoothly before launch

Our Deliverables


The complete set of coded instructions and scripts developed during the phase, which forms the backbone of the software or application.

Web and mobile applications

A working product or software that demonstrates functionality and allows for testing and feedback or lasting impact in the marketing.

Technical documentation

Detailed documentation that includes code comments, API documentation, software architecture descriptions, and installation or configuration guides.

Test plan and

Comprehensive testing strategies, including unit tests, integration tests, and system tests, along with reports detailing the results and any identified bugs or issues.

Web Development vs. Web Design

Web Development

The process of building the website or the web-based application itself. Web development is building out and coding the functionality of the website or web application in its back- and front-ends, hosting the website, and conducting all of the technical processes that make the website run. 

Web Design

Involves the UX and UI of the website or web application; that is, the layouts, information architecture, workflows, color schemes, typography, and visual elements that guide and enhance the user experience. 

Tailored pricing

For your needs

Hundreds of startups, non-profits, and enterprises trust Goji to drive traction, foster user love, and deliver impactful business outcomes.

Product Design

Expertly blending aesthetics and functionality, our Product Design service transforms your vision into compelling digital experiences, ensuring every aspect resonates with your users.

Strategy Consulting & Auditing

Empower your business with our Strategy Consulting & Audits, offering deep market insights, strategic planning, and thorough evaluations to navigate and succeed in the competitive landscape.

Software & App Development

Our Software and App Development services are tailored to create robust, scalable, and innovative solutions, ensuring your digital product performs in the market for our users.

Product Marketing

Drive engagement and growth with our Product Marketing strategies, designed to amplify your product’s presence through effective messaging, targeted campaigns, and compelling content.

What is the average cost of Web Development Services?

Costs of web development vary based on project scope and complexity, so we always conduct an initial deep dive call to understand the scope, budget, and timeline of your project.  Goji’s typical projects range from $25,000 – $500,000—but check out our pricing page to learn more.

// Audit services

Driving Future-
Ready Success

Our evaluative approach paves the way for robust scalability, efficiency, and future growth, ensuring your product is primed for success.

Our Web Development Services Best Practices

Some web development best practices we follow at Goji Labs:

  1. Keeping development transparent; feedback is a two-way street.
  2. Using frameworks and vetted open-source to avoid reinventing the wheel, and to keep costs and timeline down to a minimum.
  3. Sticking with a consistent, user-centered design that follows industry standards. This way, we create a functionally and visually tailored experience, made precisely for your users.
  4. Building and designing for accessibility, mobility, and responsitivity—in a time in which websites are accessed on mobile devices more often than not.
  5. Writing efficient, sustainable, and scalable code in excellent syntax. We want our creations to serve—not hinder—you and your in-house team in future development and adjustments.