The worlds first stock market for professional athletes.
Platforms
iOS, Android
Deliverables
Product Strategy, UX/UI Design, Development, Marketing Assets
Once Upon a Market
In the ever-evolving landscape of investment and sports, two worlds collide at PredictionStrike, a platform transforming passionate sports fans into savvy investors. Born from a vision by its founders, who identified a gap in the traditional sports betting arena—typically dominated by short-lived, high-stake gambles reliant on luck—PredictionStrike offered a revolutionary alternative. Here, fans didn’t just bet on games; they invested in the careers of professional athletes, akin to buying stocks in the market. Imagine having bought shares in Tom Brady right after his draft; the returns, as with his career, would have been nothing short of legendary.
Here’s a sneak peek of the results 2 months after launch:
of deposits per user
“Amazing & Innovative App.
App Store Review
Easy to use application that strives to evolve the way in which people view players across all sports.”
Setting New Goals
With the platform already changing how people engaged with sports, the team set ambitious new milestones:
- Expand the user base significantly.
- Enhance overall engagement, keeping users on the platform longer.
- Undertake a major UX/UI redesign, launching PredictionStrike 2.0.
- Reduce the number of user support tickets, streamlining the experience.
Embarking on a Journey of Discovery
The path to these goals began with a blend of quantitative and qualitative research:
- Unmoderated Usability Tests: Utilizing usertesting.com, the team conducted 8 sessions, peeling back the curtain to reveal unseen user struggles and opportunities for improvement.
- User Segmentation: Through creative “scavenger hunt” tasks, the target demographic—primarily young, male sports fans—was asked to vocalize their thoughts and provide feedback while navigating the platform.
- Surveys: These helped gather broader insights about user preferences, including other betting platforms, frequency of use, and favorite sports.
- Competitive Research: The team looked at two realms: sports apps like fantasy football and financial apps like Robinhood, aiming to blend these worlds seamlessly.
Post-launch feedback revealed critical insights:
- Users craved more intuitive search and exploration tools.
- Trust was paramount, especially on a platform handling financial transactions
- The concept of a sports stock market was nebulous to many, indicating a need for clearer communication regarding how athlete valuations were determined.
Through these revelations, PredictionStrike not only redefined its interface but also its role in the market, bridging the gap between sports fandom and financial investment, creating a narrative where every sports fan could be an investor in their heroes’ triumphs and tribulations.
Challenges and the blueprint to success
The blueprint for PredictionStrike 2.0 was meticulously drafted:
- Discovery: Raw data collection and strategic research reports.
- Design: From site maps to wireframes, both low and high fidelity.
- Development: Building responsive apps in ReactNative for mobile users, and React.JS for web interfaces, complemented by robust testing phases.
The journey wasn’t without its hurdles. The pressing deadline of the football season opener meant prioritizing essential features while deferring others to a later phase. The team also grappled with a lack of initial research, requiring a deep dive into whether the business goals aligned with user needs and market demands.
Launch and Beyond
The efforts culminated in a spectacular launch week, seeing user registrations soar by 80%. Within two months, the platform witnessed a staggering 2168% increase in total sessions and even more impressive engagement metrics—proof that users were not just visiting, but staying, exploring, and investing.
The App Store echoed this success, with reviews praising the intuitive interface and the exciting investment opportunities it presented, highlighting spectacular gains like LaMelo Ball’s 400% rise.
