So, what is UX Research?
UX research is the careful study of your target users and their user interactions to guide the functionality and design of your app or website. This process is systematic and entails informing all UX/UI decisions through robust data about your user personas. The UX research services we offer help you create products that are super user-centric in order to drive user love, traction, and, ultimately, business outcomes.
What is the process of
UX Research Services?
Primary Research
User interviews
(structured, unstructured)
Surveys
Secondary Research
Use observation of similar products
Industry insights
User Segmentation
Synthesized brand guide based on findings
(quantitative, qualitative)
Design
Usability testing
(moderated and unmoderated)
Use Analytics
A/B testing
User interviews
(structured, unstructured)
Our Deliverables
UX Docs
Which visually represent the product’s structure and user’s navigational path through the application with site maps, user flows, and workflows.
Wireframes
Design wireframes are low-fidelity and high-fidelity guides used to express the layout and placement of elements in a digital interface.
Concept Designs
These are initial visual explorations of interfaces that will capture the fundamental ideas and aesthetics of a product and brand.
Design System
A comprehensive set of design standards, components, and docs, that guide the creation of consistent and efficient user interfaces across products.
How much do UX Research Services cost, on average?
Costs of UX research consulting vary depending on the breadth and complexity of necessary research. And so, at Goji Labs, we always begin with an initial deep dive call to understand the scope, budget, and timeline of your project. For more details, check out our pricing.
Tailored pricing
For your needs
Hundreds of startups, non-profits, and enterprises trust Goji to drive traction, foster user love, and deliver impactful business outcomes.
Product Design
Expertly blending aesthetics and functionality, our Product Design service transforms your vision into compelling digital experiences, ensuring every aspect resonates with your users.
Strategy Consulting & Auditing
Empower your business with our Strategy Consulting & Audits, offering deep market insights, strategic planning, and thorough evaluations to navigate and succeed in the competitive landscape.
Software & App Development
Our Software and App Development services are tailored to create robust, scalable, and innovative solutions, ensuring your digital product performs in the market for our users.
Product Marketing
Drive engagement and growth with our Product Marketing strategies, designed to amplify your product’s presence through effective messaging, targeted campaigns, and compelling content.
UX Research Best Practices
Since we’ve worked with over 200 partners on different projects, we’ve gathered some of our own user research insights and best practices outside of the general guidelines. Here are some:
- Always have a cohesive strategy to approach research, but keep plans flexible. Having a clear and well-defined research strategy is crucial to ensure that you are gathering relevant and meaningful data. However, it is equally important to be flexible and adaptable in case the research takes an unexpected turn. Being open to modifying the plan based on new insights and feedback can lead to more accurate and insightful research outcomes.
- Get creative; unique situations deserve unique approaches. UX research often involves complex and unique challenges that require innovative thinking. Brainstorming and trying out different methods can help uncover new insights and perspectives that may not be apparent through traditional research methods.
- Approach research with constant curiosity. UX research is all about understanding people and their behaviors, motivations, and needs. As such, it is important to approach research with a curious and open mind. Asking questions and seeking to understand the reasoning behind behaviors and actions can lead to deeper insights and a better understanding of the user.
- Research should be a continuous process—not a one-and-done. UX research is not a one-time event but rather an ongoing process. Gathering feedback and insights on a regular basis helps consistently identifying areas for improvement and ensure that the product or service is meeting the needs of the user. Regular research can also help identify emerging trends and changes in user behavior over time.
TEMPLATE
Goji Lo-Fi Kit
Speed up your design process
In this kit, you’ll find simple color styles, a robust type scale, and many components that’ll help you hit the ground running.
