UX Research

So, what is UX Research?

UX (user experience) research is the careful study of your target users and their user interactions to guide the functionality and design of your app or website. UX research is systematic and entails driving all UX/UI decisions through robust data about your user personas.

ux research services

What is the
UX Research process?

Primary Research

User interviews
(structured, unstructured)

Surveys

Secondary Research

Use observation of similar products

Competitive analysis

Industry insights

User Segmentation

Synthesized brand guide based on findings
(quantitative, qualitative)

Design

Usability testing
(moderated and unmoderated)

Use Analytics

A/B testing

User interviews
(structured, unstructured)

DELIVERABLES

Research Plan

  • We establish which questions to ask and how we’ll find the answers.

Research Report

  • We compile both holistic and research-methodology specific key insights.

Research Guides

  • We create guides for each primary and secondary research method.

Solution Recommendations

  • We provide a list of improvement recommendations for your product.

How much does UX Research Consulting cost, on average?

Costs of UX research consulting vary depending on the breadth and complexity of necessary research.

That’s why at Goji Labs, we always begin with an initial deep dive call to understand the scope, budget, and timeline of your project. Goji’s typical UX research consulting project ranges from $5,000 – $20,000. 

UX Research Best Practices

  • Always have a cohesive strategy to approach research, but keep plans flexible. Insightful research hinges on willingness to diverge from the plan. 
  • Get creative: unique situations deserve unique approaches.
  • Approach research with constant curiosity.
  • Research should be a continuous process—not a one and done.
Check out what else we can do:

Product Strategy Consulting

We prime your digital product for a smooth and successful launch.
feature scoping • product management • quality assurance • design thinking workshops • root problem analysis • product research • technical project management • backlog grooming
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UX Auditing

We audit your UX to find its points of success and improvement.
heuristic evaluation • design review • design critique • benchmarking • usability testing
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UX/UI Design

We design beautiful and user-friendly apps and websites.
site mapping • info architecture • user persona, journey, story mapping • low-, high-fidelity wireframes • design system • branding • interactive prototypes • animation • responsive design
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UX Design Consulting

We mold your website or application with user-centered design.
design thinking workshops • usability testing • root problem analysis • user research
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Android App Development

We develop beautiful, user-tailored Android Apps.
product strategy • UX research • UX/UI design • Kotlin development • Java development • backend development • dashboard development • Play Store submission • automated testing • dev-ops
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Custom Software Development

We build custom software precisely for your needs.
product strategy • code review & audit • technical consulting • frontend development • backend development • automated testing • dev-ops • Ruby on Rails development • Golang development • Node.js development • React.JS development
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iOS App Development

We craft iOS Apps tailor-made for your users.
UX research • UX/UI design • Swift development • backend development • dashboard development • App Store submission • automated testing • dev-ops
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Mobile App Development

We build mobile apps that drive impact.
product strategy • UX research • UX/UI design • iOS development • Android development • cross-platform development • backend development • dashboard development • Play Store submission • App Store submission • automated testing • dev-ops
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Web Development

We create maintainable websites that you can adjust as you grow.
product strategy • UX research • UX/UI design • Wordpress development • CMS configuration • Php development • custom plug-in development • web hosting & operations
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Native App Development

We develop user-centered Native Apps for all use cases.
product strategy • UX research • UX/UI design • iOS development • Android development • cross-platform development • backend development • dashboard development • Play Store submission • App Store submission • automated testing • dev-ops
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