ChangeFi is a banking application with the social-driven mission to eliminate the wealth gap.

iOS, Android App
Web Application
Culver City, CA
Company size

Key services

UI Design, UX design, Design Systems, Information Architecture, Backend Development, Frontend Development, DevOps, App Design (iOS and Android)

About ChangeFi

ChangeFi is a banking application that strives to eliminate the wealth gap by bringing social and racial equity to financial services. Their app provides users with mobile banking, personal loans, and
peer-to-peer transactions.

Product Goals

  • Audit current UX/UI
  • Design the app
  • Create a robust and scalable design system for in-house team

The Process

Discovery and UX Research

  • Design Audit
  • User Interviews
  • SWOT Analysis


  • UI Exploration
  • Information Architecture
  • High-Fidelity Wireframes
  • UI Redesign
  • Low-Fidelity Wireframes
  • Design System



  • Design Audit
  • Strengths and Weaknesses Analysis


  • UI Exploration
  • High-Fidelity Wireframes
  • Design System

The Impacts

  • UX/UI exploration and assumption validation that informed a successful redesign and design guidelines for future iterations
  • Substantially improved user experience the entire application
  • Onboarding ChangeFi in-house designers to new design system
  • Client satisfaction with communication and timeline adherence

The Challenges

  • Completely re-creating the information architecture to better communicate with and guide users throughout the workflow.
  • Working within the constraints of current branding, which could not be changed, to establish a new, cohesive design system.
  • Passing WCA guidelines while creating clarity and re-establishing the workflow for a more user-friendly experience.

The Insights

  • There is a significant relationship between design and user trust. We established that overuse of low-quality colors and inconsistent design devolves trust and legitimacy.
  • Inclusive language for sensitive and private applications. Instances included changing the descriptive copy of the “Pocket Change” small loans program to a more tactful wording, in order to demonstrate an inclusive tone and avoid offending or alienating users.

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