ChangeFi
ChangeFi is a banking application with the social-driven mission to eliminate the wealth gap.
- Client
- ChangeFi
- Product
- iOS, Android App
Web Application - Industry
- Banking
- Vertical
- FinTech
- Headquarters
- Culver City, CA
- Company size
- 10-50
Key services
UI Design, UX design, Design Systems, Information Architecture, Backend Development, Frontend Development, DevOps, App Design (iOS and Android)
About ChangeFi
ChangeFi is a banking application that strives to eliminate the wealth gap by bringing social and racial equity to financial services. Their app provides users with mobile banking, personal loans, and
peer-to-peer transactions.
Product Goals
- Audit current UX/UI
- Design the app
- Create a robust and scalable design system for in-house team
The Process
Discovery and UX Research
- Design Audit
- User Interviews
- SWOT Analysis
Design
- UI Exploration
- Information Architecture
- High-Fidelity Wireframes
- UI Redesign
- Low-Fidelity Wireframes
- Design System
DELIVERABLES
Discovery
- Design Audit
- Strengths and Weaknesses Analysis
Design
- UI Exploration
- High-Fidelity Wireframes
- Design System
The Impacts
- UX/UI exploration and assumption validation that informed a successful redesign and design guidelines for future iterations
- Substantially improved user experience the entire application
- Onboarding ChangeFi in-house designers to new design system
- Client satisfaction with communication and timeline adherence
The Challenges
- Completely re-creating the information architecture to better communicate with and guide users throughout the workflow.
- Working within the constraints of current branding, which could not be changed, to establish a new, cohesive design system.
- Passing WCA guidelines while creating clarity and re-establishing the workflow for a more user-friendly experience.
The Insights
- There is a significant relationship between design and user trust. We established that overuse of low-quality colors and inconsistent design devolves trust and legitimacy.
- Inclusive language for sensitive and private applications. Instances included changing the descriptive copy of the “Pocket Change” small loans program to a more tactful wording, in order to demonstrate an inclusive tone and avoid offending or alienating users.