ChangeFi

ChangeFi is a banking application with the social-driven mission to eliminate the wealth gap.

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Client
ChangeFi
Product
iOS, Android App
Web Application
Industry
Banking
Vertical
FinTech
Headquarters
Culver City, CA
Company size
10-50

Key services

UI Design, UX design, Design Systems, Information Architecture, Backend Development, Frontend Development, DevOps, App Design (iOS and Android)

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About ChangeFi

ChangeFi is a banking application that strives to eliminate the wealth gap by bringing social and racial equity to financial services. Their app provides users with mobile banking, personal loans, and
peer-to-peer transactions.

Product Goals

  • Audit current UX/UI
  • Design the app
  • Create a robust and scalable design system for in-house team

The Process

Discovery and UX Research

  • Design Audit
  • User Interviews
  • SWOT Analysis

Design

  • UI Exploration
  • Information Architecture
  • High-Fidelity Wireframes
  • UI Redesign
  • Low-Fidelity Wireframes
  • Design System

DELIVERABLES

Discovery

  • Design Audit
  • Strengths and Weaknesses Analysis

Design

  • UI Exploration
  • High-Fidelity Wireframes
  • Design System

The Impacts

  • UX/UI exploration and assumption validation that informed a successful redesign and design guidelines for future iterations
  • Substantially improved user experience the entire application
  • Onboarding ChangeFi in-house designers to new design system
  • Client satisfaction with communication and timeline adherence

The Challenges

  • Completely re-creating the information architecture to better communicate with and guide users throughout the workflow.
  • Working within the constraints of current branding, which could not be changed, to establish a new, cohesive design system.
  • Passing WCA guidelines while creating clarity and re-establishing the workflow for a more user-friendly experience.

The Insights

  • There is a significant relationship between design and user trust. We established that overuse of low-quality colors and inconsistent design devolves trust and legitimacy.
  • Inclusive language for sensitive and private applications. Instances included changing the descriptive copy of the “Pocket Change” small loans program to a more tactful wording, in order to demonstrate an inclusive tone and avoid offending or alienating users.

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