healthpod

healthpod provides FQHC professionals with a frictionless communication tool.

KEY SERVICES

• UX Research • Product Strategy • Feature Mapping
• Information Architecture • UX Design • UI Design
• Brand Design • Design System • Interactive Prototypes
• Web Design • Responsive Design

ABOUT

healthpod

The Federally Qualified Health Center (FQHC) industry is a crucial and growing facet of the American healthcare industry, but it lacks meaningful online communities to help its workers connect with one another, share information, recruit staff, and source vendors.

healthpod is the web app designed to solve these problems.

Product Goals

  1. Design, build, and maintain the platform

  2. Drive short-term adoption

  3. Provide long-term value-add to users

HOW

Our Process

  1. Discovery
    • 81 User Surveys
    • 10 User Interviews
    • Screen-by-Screen Competitor Analysis Audit (n = 4)
    • SWOT Analysis
    • Features Checklist
    • User Profiles
    • Honed Value Proposition
    • Defined MVP Features (ice-boxing other for future iterations)

  2. High-Level Information Architecture

  3. Design
    • Medium-Fidelity Wireframes
    • 3 Prototypes: Medium-Fidelity Layout
    • 10 Usability Tests: Moderated and Unmoderated
    • UI Exploration
    • Design System
    • High-Fidelity Wireframes
    • 5 Usability Tests: Unmoderated

  4. Internal Stakeholder Workshops to shape user profiles, find the market-fit, and define the value proposition.

  5. Product Strategy-Informed MVP: Honed product strategy by defining our MVP features based on competitive research and finding a unique market fit.

RESULTS

Deliverables

Discovery

  • Synthesized report of primary research and user-interviews
  • Competitive Analysis Research Deck
  • SWOT Overview
  • Features Checklist
  • Internal Stakeholder Work Shops

Design

  • MVP Design
  • Onboarding Flows
  • Mapped IA Flows
  • Medium-Fidelity Wireframes and Prototypes
  • High-Fidelity Wireframes and Prototypes
heatlh pod banner 2
healhpod image 1

RESULTS

Impact

  1. Successful user acceptance and adoption: our clean branding designs and straightforward branding were well received by users during usability testing.

  2. Users were excited about the idea of joining “Pods” and being able to communicate within specific groups.
healthpod image 2

HOW

Challenges

  1. Designing the navigation bar to abide by competitive best practices but tailored to users. Examples include inclusively designing navigation bars without icons in order to accommodate healthpod’s middle-age bracket, less technically savvy users.

  2. Similarly, there was also a challenge in installing a double-navigation that would be user-friendly to our less tech-savvy users. Through ideation and user-testing, we created a solution that would accommodate our users by splitting our navigation—primary to the left and secondary to the right. With this solution we were able to make all content center-stage and accessible.

RESULTS

Insights

  1. We learned it’s difficult to find applicants with previous FQHC experience as it’s not a popular industry in comparison to non-federally qualified health care. With market factors such as prestige and salary, many staff members prefer non-FQHC health centers with more resources.

  2. We discovered it takes a substantial amount of time to fill FQHC senior-level roles because of how high the requirements can be for FQHC-specific knowledge. Those who do have this knowledge are generally very dedicated to their missions and organizations and exhibit low attrition rates.
healthpod image 4

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