A new way to road trip: Wayfarer provides road-trippers with guided, curated driving tours across the US.
- iOS, Android App
- Travel, Navigation
- Los Angeles, CA
- Company size
UX Research, UX Design, UI Design
Wayfarer is an app for travelers—specifically road-trippers—featuring well-produced and locally curated driving tours of some of America’s most beautiful cities.
- App Audit
- Identify and correct UX issues
- UX/UI Redesign
- Heuristic Evaluation: identify key areas of usability weakness. We found unclear buttons and labels, no search feature, information architecture issues, a missing “pause navigation” function, and a lack of contextual cues to guide the user in their trip.
- App Audit: to find pain points that were preventing conversions. We concluded that in our redesign, we would need to reorganize map information, use color to create meaning and hierarchy, and install a “pause navigation” feature. These adjustments would clearly and timely communicate information to users along their route.
- Competitive Analysis: to find patterns and best practices in the use of color, map views, “pause navigation” features, and presentation of information to guide users.
- Buttons to provide context and information while decluttering the screen
- Appearing elements (cards, etc.) to provide location-specific information
- Map information reorganization
- Use of color to create meaning and hierarchy
- Addition of a “Pause Navigation” feature with a clear, color-coded, and widely familiar functionality pattern
- App-sharing strategies
- Heuristic Evaluation
- UX Audit
- Competitive Analysis
- UX/UI Redesign
- Low-fidelity Wireframes
- High-fidelity Wireframes
- Immediate implementation of redesign ideas which made the app’s navigation screens clearer and easier to read.
- Client satisfaction with in-depth analysis and redesign
Constraints of project scope and timeline meant limiting ourselves to a few impactful, yet simple changes.
To overcome these challenges, prioritization was key. Following processes such as a heuristic evaluation, based on industry best practices clarified what those priorities should be.
During the research phase of redesign, we learned a lot about how context menus and other information can be hidden on the main view of an app, toggled on, or opened up as necessary.