Product Compass Quiz

Work
- Case Studies
  - World Wildlife Fund
    The World Wildlife Fund is an international nonprofit working to save our planet’s species and habitats.
  - Kabata
    When Kabata brought us their visionary smart dumbbell concept and an existing app prototype, we recognized the potential for a game-changing fitness experience. They sought a design audit, supported by extensive secondary research, initiating a collaborative journey towards an elevated user experience. Together, we set out to seamlessly integrate their cutting-edge hardware with an intuitive, engaging digital interface.
  - PredictionStrike
    PredictionStrike is a new take on sports investing: a stock market for professional athletes.
  - TGS
    TGS is a leading provider in the energy data and intelligence industry, working to help clients make informed decisions in a variety of energy sectors. While their 40+ years of experience has helped them establish a reputation for quality oil & gas data, their recent expansion into the renewables space has created a need for a brand refresh and an updated online presence. TGS approached us to redesign their website to better reflect their current efforts as they expand further into the solar, wind, and carbon capture industries, and create an improved and unified user e
  - Root
    Root Insurance is a car insurance provider that was seeking to funnel new and existing users into using their current Root mobile app. There, users are asked to take a test drive to gauge how good of a driver they are and their driver scores were used to determine the insurance rate offered by Root.
  - BYOU
    BYOU is more than just a dating app, it’s a genuine quest to restore meaningful connections in the digital age. In a crowded market of dating apps. Unlike traditional apps reliant on rapid swiping, BYOU’s team wanted to sideline gamification interactions to empower users to invest time in reading through profiles thoroughly. It was important to foster a dating environment where quality matters more than quantity.
  - MedsPal
    Medicines Patent Pool (MPP) is a non-profit organization that fights for access to healthcare in low and middle income countries by fighting legal patents that block access to lifesaving medication in court. A majority of their work involves making patent info on medications, vaccines, and other pharmaceutical products available to lawyers, advocates, and non-profits through MedsPal – a free resource that provides insight into the intellectual property status of specific patents. The database includes data on over 10,500 national patent applications for 135 life-saving meds in over 130 Lower Middle Income Countries.
  - AngelFire
    Bringing classic sports games like Pick ’Em and Squares into the digital space with real-time sports updates, AngelFire is becoming the go-to destination for sports enthusiasts looking to connect and experience the thrill of the game in a new and innovative way. The growing market of sports fans and the need for social interaction post-COVID positioned this app as a major player in the gaming industry.
  - pocket
    Buying and selling a home shouldn’t be as difficult as it is today. On the sell side, property owners are expected to go through a mountain of red tape just to get their home on the market. Buyers, on the other hand, are deliberately kept in the dark about homes they are interested in and lack the data they need to make informed decisions.
  - Jugo
    In the rapidly evolving landscape of virtual collaboration, Jugo emerged as a pioneering force set on bringing back a world of face-to-face interactions, digitally. Working within the current confines of virtual environments such as Zoom, Jugo provides a platform for users to connect in a manner that emulates natural collaboration in a traditional office setting. With a vision to revolutionize virtual interactions, Jugo approached our team seeking guidance on how to elevate their user experience while simultaneously evaluating the spatial realms of their 3D meeting environments.
  - View all case studies
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Services
- Product Strategy
  - Product Strategy Sprint Package
    With Goji Labs' Strategy Sprint, you'll get a PRD, a Feature Matrix, a Product Roadmap, and a full product strategy—in two weeks.
  - Product Market Fit Consulting and Services
    Let’s align your product with your user demand, business model, and go-to-market strategy—together.
  - MVP App Development
    Have an idea for an app? Start with an MVP. Distill your core features, launch an incredible first version, gain traction and the rest will be history.
  - Product Launch Strategy and Consulting
    Develop a robust product launch strategy to enter the market with force and make the strongest market impression. We can help.
  - MVP Software Development
    Have a vision for the next big software? Start with an MVP to build the foundation for a successful venture.
  - MVP Development Services
    Choose your feature set, plan your launch, and sustainably develop your MVP to drive traction and feedback for the full version of your product.
  - Product Strategy Consulting
    Product Strategy is the process of aligning your product idea with your user demand, business model, and go-to-market strategy.
  - Competitor Analysis Services
    Gain insights about the competition—and learn what to do, what not to do, and how to achieve user-centric success.
  - View all services
    Goji offers services for all your development needs
- Design
  - UI UX Design Services
    UX/UI Design is designing the user experience and user interface. Or, basically, designing your user’s journey throughout their entire use of your app or website.
  - Web App Design Services
    Craft incredible user experiences by tailoring the design of your web app precisely to your users.
  - Web Design Consulting
    Elevate your online presence and deliver beautiful web experiences to your users, with the help of our web design experts.
  - Website Redesign Services
    Reinvigorate and breathe new life into your digital presence with an online redesign.
  - Usability Testing Services
    Elevate the digital experiences you give to users to the next level. With thorough usability testing, you can inform and tailor your UX precisely to your users.
  - UX/UI Design Consulting
    Revolutionize your space with a beautiful UX/UI design for your product. Evoke enthusiasm, gain loyal users, and…blast off.
  - UX Competitor Analysis
    Gain insights about the competition—and learn what to do, what not to do, and how to achieve user-centric success.
  - UX Auditing Services
    A UX Audit is the process in which we analyze the current usability of an app or website based on its current heuristics and prior user research (if any.)
  - UX Design Consulting [OLD, redirected]
    UX design consulting entails helping organizations and companies improve the usability (and therefore, conversion and reputation) of their websites, applications, and products.
  - UX Research Services
    UX (user experience) research is the careful study of your target users and their user interactions to guide the functionality and design of your app or website.
  - View all services
    Goji offers services for all your development needs
- Software Development
  - Software Development Services
    You need software development services that drive real business outcomes—and Goji Labs is the development agency that does just that.
  - Dedicated Development Team
    You need a product team you can count on. Goji Labs is a full-stack dedicated development team that'll be invested in your long-term success.
  - Custom Web App Development Services
    Ideate, develop, and launch tailored digital solutions that get your business closer to its goals—faster.
  - Custom Mobile App Development Services
    Craft and tailor digital solutions that meet your business’s challenges, and get to your goals faster.
  - Agile Software Development Services
    Build your software with a robust methodology that structures development and accommodates the pace and creativity of innovation.
  - Android App Development Services
    Basically, Android app development is the process of building mobile applications that run on Google’s Android operating system—namely, on devices such as Android smartphones, tablets, and e-readers.
  - Custom Software Development Services
    Custom software development, in essence, is translating your users’ needs and your product’s functionalities into something a computer will understand.
  - iOS App Development Services
    iOS app development is the process of building mobile applications that run on Apple hardware—i.e., iPhones and iPads.
  - Mobile App Development Services
    Mobile app development is the process of developing software applications that are run and used on mobile devices such as mobile phones and tablet computers.
  - Native App Development
    Native app development is the process of developing an application for a single, particular platform.
  - Web Development Services
    Web development entails the process of developing websites or web-based applications. Web development is often done through CMS tools such as WordPress, or programming languages such as HTML, React, Java or Objective-C.
  - View all services
    Goji offers services for all your development needs
Clients
- Clients
- Industries
  - EdTech App Development
    We build beautiful, scalable, and world-class EdTech apps so that organizations like yours can scale and propel their impacts in education.
  - SaaS Platform Web Development
    We’ve developed scalable web, IoT, and mobile SaaS applications that serve a wide range of clients, from early-stage startups to Fortune 500 enterprises. Let’s build yours.
  - FinTech App Development
    You’re revolutionizing a financial process—and we’re here to help you craft a beautifulproduct that’ll prime you for success.
  - Social Media App Development
    We craft beautiful and engaging social media apps that’ll connect your users and help your app gain and keep traction.
  - HealthTech App Development
    With our broad HealthTech experience, we craft beautiful, scalable, and world-class HealthTech apps that disrupt the digital health industry and propel your mission.
  - Insurance Software Development Services
    Leverage insurance software development to drive business outcomes and tremendously improve your operations and customer experience.
  - Nonprofit App Development
    Your mission is important. That’s why we partner with nonprofits like yours to create beautiful apps that will help you propel your goals and scale your impact.
  - AI Software Development Services
    Solve problems, create change, and drive business outcomes with precision-tailored and expert AI software development services. Build the app you always dreamed of.
  - View all
    Discover 10+ more industries we’ve worked with
- Use Cases
  - Product Compass Quiz
    Whether you like to play it safe and calculated, aggressive and experimental, or both, how do you choose a strategy that matches your short, mid, and long-term product goals.
  - Innovate & Grow
    Bring your vision to life through Goji’s strategy, design, and software development services. Our team works with you to understand your goals, build innovative products, and make waves in your vertical.
  - Improve & Scale
    We offer a range of services to help you improve and grow your business. From building custom websites and apps, to implementing enterprise IT solutions, we can help you establish a strong digital presence and achieve measurable results. Our team will work with you to develop solutions that align with your existing brand and business goals.
  - Launch a successful business with Goji
    We help businesses bring successful products to market. Our team excels at understanding client goals and developing clear roadmaps to achieve them. We prioritize clear communication, risk reduction, and budget constraints to ensure that our clients succeed.
Resources
- Blog
  - View all blog posts
    Discover 200+ more blog posts
  - Blog
  - *Is* There Anything To Do About App Store Fees?One of the questions we frequently get asked by clients is about app store fees. Namely, how to avoid paying the 30% commission that Apple and Google charge on revenue through their payment rails. This is especially relevant for native apps where a substantial portion of revenue could be at stake. Understanding the Payment Guidelines […]
  - The Success of Big Product Launches Hinges on Small ExperimentsA key factor in the success of any new product or initiative is your team’s ability to run small, focused experiments to figure out what works. These experiments help you test and validate different aspects of your product and marketing strategy before scaling. The goal is to be humble about how users will actually receive […]
  - Building a Product Without GTM and UX Research Isn’t Enough.Many clients, whether early-stage startups or large enterprises, come to us with a clear vision of the product they want to build. They’ve spent time thinking through the problem they’re solving and the solution they want to create. But too often, there’s a critical element missing from their plans: a clear and actionable go-to-market strategy. […]
  - How Custom Software Developers Can Future-Proof Your BusinessWe’ve all been there—you invest in some slick new software, confident it’ll serve you well for years, only to find yourself scrambling when the next tech shift hits. Technology moves fast, and businesses need to adapt just as quickly to stay competitive. That’s where custom software developers come in. Unlike pre-built solutions that can quickly […]
  - Why Beautifying Your UI Won’t Fix Your Conversion ProblemMany companies, from startups to large enterprises, approach us with the same goal: increase conversion. It could be boosting sign-ups, improving onboarding flows, or optimizing e-commerce cart conversions. And their first instinct? Completely redesign the UI to make it more visually appealing, assuming that this will magically solve their conversion issues. But here’s the truth: […]
  - Why Progressive Web Apps Are The Future (that’s already here)Picture this: you’re browsing a website on your phone, but it feels just like an app you’d download from the App Store. It’s fast, it works offline, and you even get push notifications. What you’re experiencing is a Progressive Web App (PWA)—the best of both worlds between websites and mobile apps. Progressive Web Apps are […]
  - Discover 200+ more blog posts
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- Guides
  - Mobile App Development Team
    A mobile app development team is a diverse group of professionals with specialized skills and expertise who collaborate to bring a mobile application idea from concept to reality. Each role plays a critical part in various stages of the development process, ensuring the app’s functionality, usability, and overall success.
  - Mobile App Development Cost
    When it comes to mobile app development, cost is a crucial consideration. You might be wondering, “What is the cost of mobile app development?” The answer, however, is not as straightforward as you might think. Mobile app development costs vary based on factors, so it’s important to understand what influences the price.
  - AI App Development
    In today’s digital landscape, AI app development is at the forefront of technological innovation. But what exactly is AI app development, and why is it gaining such prominence? Let’s dive into the world of AI-driven mobile apps and uncover its essence.
  - Mobile App Design (UX) Services
    Mobile app design services are a critical component of creating a successful mobile application. They encompass a range of activities and expertise dedicated to the visual and interactive aspects of your app. In essence, mobile app design services focus on crafting an app’s user interface (UI) and user experience (UX) to make sure it’s not only visually appealing but also functional, intuitive, and engaging.
  - Mobile App Retention Strategies
    A mobile app retention strategy is a plan to keep users engaged and happy with your app for a long time. It encompasses a series of deliberate actions, features, and practices aimed at reducing churn rates, retaining active users, and fostering long-term relationships between users and your app.
  - Product Market Fit Analysis
    A product market fit analysis is a critical process that assesses whether a product or service aligns seamlessly with a specific target market or audience’s needs, preferences, and demands. In essence, it gauges the degree to which your offering resonates with customers and fulfills their expectations.
  - Enterprise Mobile App Development
    Enterprise mobile app development refers to the creation of customized software applications specifically designed for use within an organization or business. These apps are tailored to meet the unique needs, objectives, and workflows of enterprises, enhancing their internal operations, customer interactions, and overall productivity.
  - Web Design for Startups
    Web design for startups is the process of creating and shaping a website’s visual and functional elements to establish a strong online presence for a new business venture. It encompasses the layout, aesthetics, usability, and overall user experience of a website, with the goal of effectively conveying the startup’s brand identity, value proposition, and offerings to its target audience.
  - Ecommerce Mobile App Development
    Ecommerce mobile app development is the process of creating customized mobile applications specifically designed to facilitate online shopping and retail transactions through smartphones and tablets. These apps enable businesses to extend their reach, enhance customer engagement, and provide a convenient and accessible shopping experience to users on the go.
  - View all guides
    Discover 20+ more guides
- Templates
  - Product Requirement Document
    Simplify your product strategy communication with Goji Labs’ fillable product requirements document template. Clearly outline problems, solutions, & expected impact for efficient alignment & development. With our template, you can easily communicate your product strategy to your design and development team, and ensure that everyone is on the same page.
  - Digital Due Diligence Playbook
    It’s a digital world, so overlooking the digital landscape in M&A is like exploring a treasure map with blurred coordinates. Here’s your comprehensive guide to navigating Digitial Due Diligence (DDD).
  - Designer Rubric
    Dive deep into our exclusive Product Design Evaluation Rubric. Evaluate, nurture, and amplify your team’s skills at every level.
  - Download a Free Mobile Lo-fi UI Kit
    Speed up your design. In this kit, you’ll find simple color styles, a robust type scale, and many components that’ll help you hit the ground running. There are also examples and instructions on how to use the styles as well as example screens using the components for inspiration.
  - View all templates
    Discover 5+ more templates
About
- Goji Labs
  - About Us
    For over a decade, we’ve helped startups, nonprofits, and corporations build, ship, and launch products that scale their businesses
  - Careers
    Build the career/life you want with Goji Labs. Find fulfillment, create impact, and build strong relationships
  - Press
    Discover the latest buzz - catch up on our latest company news.
  - Pricing
    Tailored pricing for your needs. Custom built products to help you plan, build, and scale your venture
  - Our Process
    We leverage product strategy, UX research, UX/UI design and software development to help our partners scale and propel their missions forward.
- Locations
  - Los Angeles App Development
    As the best software and mobile app development company in Los Angeles, we’ll solve your problems with advanced tech.
  - New York App Development
    As the best software and mobile app development company in New York, we’ll solve your business problems with advanced tech.
  - Seattle App Development
    As the best software and mobile app development company in Seattle, we’ll solve your business problems with advanced tech.
  - Chicago App Development
    As the best software and mobile app development company in Chicago, we’ll solve your business problems with advanced tech.
  - Phoenix App Development
    As the best software and mobile app development company in Phoenix, we’ll solve your business problems with advanced tech.
  - Philadelphia App Development
    As the best software and mobile app development company in Philadelphia, we’ll solve your business problems with advanced tech.
  - San Antonio App Development
    As the best software and mobile app development company in San Antonio, we’ll solve your business problems with advanced tech.
  - Dallas App Development
    As the best software and mobile app development company in Dallas, we’ll solve your business problems with advanced tech.
  - Houston App Development
    As the best software and mobile app development company in Houston, we’ll solve your business problems with advanced tech.
  - San Jose App Development
    As the best software and mobile app development company in San Jose, we’ll solve your business problems with advanced tech.
  - San Francisco App Development
    As a premier product development agency serving San Francisco app development needs, we specialize in driving business outcomes with perfectly tailored solutions that are built right—the first time. Discover the unique aspects that set Goji Labs apart as your trusted partner for crafting cutting-edge mobile applications in San Francisco.
- FAQ
  - Can I make changes to the functionality of my site?
    Your Project Manager will provide an estimate for the update and get approval from you prior to implementing a change. The rate will depend on if we use hours from your maintenance package or if you decide to pay for additional hours of time.
  - Does Goji Labs provide hosting services?
    Yes, we often host our partners’ sites. We offer two hosting solutions depending on the type of site and how much traffic your site has. This service includes your live production site, your backup staging site, and one allocated hour of maintenance a month to update plugins regularly.
  - How long will it take to create my website/app?
    The timeline varies depending on the project and scope. The best way to find this out is simply to talk to us!
  - How many maintenance hours should I get?
    We recommend that immediately following launch you get 10-30hrs/month while you get acquainted with your new site/app and its functionality. After about 2-3 months, most of our partners drop their hours down to 3-10hrs/month depending on project size and traffic. You can change the maintenance hours prior to the 1st of the month.
  - How much control of the design do I have?
    We will create the design as close to your team’s vision as possible. Although we will give design recommendations based on best principles and advocate for the end user, you have the final say in all design decisions.
  - My site is down, what do I do?
    Contact us immediately, regardless of the time. We will get your site back up and running!
  - My site launched but something broke. Who should fix it?
    Goji Labs is responsible for bugs that arise from the code we write one week post-launch. If a bug appears after one week or due to new installations of plugins, apps, add-ons, or updates, we will happily repair and fix these issues at an agreed-upon hourly rate, or use hours from your maintenance packet where we provide support at a reduced rate.
  - My site looks different from the design in Figma!
    You may need to adjust your content. It is extremely important that the design you accept in Figma will be able to handle the content with which you populate your site. If you’re ever uncertain about what you design will or won’t be able to handle, simply talk to your team and we’ll be happy to walk you through it and ensure you’ll be happy with the end result. What you see in Figma is exactly what you get!
  - View all FAQ answers
    What you should know.

Contact

Step 1 of 11

1/10

What kind of venture are you pursuing?

Build a new product from scratch

Overhaul an existing product

Improve a product’s existing features

Rescue an ongoing or past venture

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Who is the product for?

Business / Enterprise

Consumers

A very niche, well defined set of users

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How well defined is the product vision and strategy?

Not well defined

I have an Initial hypothesis

Clear vision and strategy

I’ve validated a product market fit

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What are your business goals for phase 1?

Learn as fast as possible

Raise the next round of funding

Grow engagement and retention

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If you had to choose which of the following is the most important to your launch strategy?

Time – I want to learn and fail fast

Money – I’m working with a tight budget and need to be cost-effective

Quality – I prioritize creating a top-notch product, even if it takes time and resources

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When it comes to risk adversity, which best describes you?

Defensive

Cautious

Moderate

Adventurous

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When launching a new feature, what is your priority?

Prioritize speed and refine based on user feedback

Ensure it meets user expectations from the start

Take time to create a feature that is both functional and emotionally appealing

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What best describes your product approach?

I don’t make any decisions without seeing data

I like to make educated guesses and adjust

I’ll learn once we go to market

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Regarding user engagement and loyalty, what is your primary focus on your products release?

Providing a functional solution

Building trust through reliable features

Creating a delightful experience that fosters emotional connection

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In the face of unexpected challenges on product launch, how would you respond?

Swift Adaptation – Quickly pivot strategies to maintain momentum, and try again

Analytical Assessment – Analyze the root causes, gather data, and make informed decisions, prioritizing a balance between features and market readiness

Reflective Reevaluation – Take a step back, assess the overall situation, and carefully plan the next steps

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