Aug 2, 2023 Written by David Barlev

Every developer dreams of hitting the jackpot when they monetize their mobile app. It can unlock new business opportunities, collaborations, and partnerships, expanding the app’s reach and impact. Beyond financial gains, app monetization validates the app’s value, establishing a deeper connection with users. In a nutshell, it empowers developers to turn their digital dreams into reality while delighting users in the dynamic realm of mobile applications. Follow these guidelines to ensure you have the best success when monetizing your app. 

Embrace Freemium

The Freemium model has the power to entice users without committing to payment…at first. Offer a basic version of your app for free and allow users to upgrade to premium features for a better experience. Apps like Spotify or Duolingo do a great job of offering a lite version of their product to encourage user acquisition. This way, users get a taste of your brilliance, and when they fall in love with it, they’ll happily pay to unlock their full potential. Everybody wins!

Seek Sponsorships and Partnerships

When you monetize, seek partnerships with relevant businesses to integrate their services or products into your app. It’s a win-win situation where you earn revenue, and they get valuable exposure. Collaborating with renowned brands lends credibility, trust, and valuable exposure to your app. Integrating relevant products or services from partners enhances the user experience, enticing users to stay longer and engage more deeply. Such alliances also open doors to a wider audience, expanding your app’s reach and fostering brand loyalty. Embracing sponsors and partnerships empower you to tap into new resources, expertise, and marketing channels.

Offer Exclusive Content for Subscriptions

One way to monetize is by providing exclusive access to premium features and content. Users feel valued and rewarded, cultivating a more profound sense of loyalty to the app. You can have bonus content, behind-the-scenes footage, or exclusive Q&As. This strategy fosters a community of committed subscribers who spread positive word-of-mouth, attracting more users. Additionally, exclusive content adds a unique selling point, setting the app apart from competitors and justifying the subscription cost.

Embrace Cross-Promotion

Collaborating with other developers creates a synergistic effect, expanding the app’s visibility and user base. By featuring each other’s apps, developers tap into new audiences with similar interests, increasing the potential for user acquisition. For example, if you are working on an exercise or fitness app, it makes sense to partner with a nutrition app to complement your services. This strategic partnership not only strengthens brand credibility but also fosters a sense of trust among users. Cross-promotion can work like a charm, driving organic growth and boosting app downloads for both companies. Like magical creatures joining forces, developers can unlock the secret to mutual success.

Reward Loyalty

By acknowledging and appreciating loyal users, developers forge bonds with users. Offering rewards, discounts, or exclusive perks to loyal users deepens their connection with the app, encouraging continued engagement and advocacy. For example, many retailers like Starbucks offer incentives for users ordering through their apps. Over time, users can cash in loyalty points for discounts and even free drinks. Satisfied users, feeling like cherished companions on the app’s journey, become its enthusiastic ambassadors, spreading the word of its wonders far and wide. This gesture not only boosts user retention but also cultivates brand loyalty, leading to increased customer lifetime value. 

Curb IAPs (In-App Purchases)

Monetizing with in-app purchases is the most straightforward way to make money with a mobile app. But beware! Bombarding users with excessive IAPs might lead them to sail away to calmer shores (read: uninstall your app). Instead, be strategic with your offerings. Keep in mind that the iOS app store and Google Play both charge commission fees for IAPs, so make sure your strategy considers that. Focus on delivering real value through IAPs, and your users will gladly take out their wallets to pay.

Limit Ads

Picture this: you download an app, only to be bombarded with an avalanche of ads. You wouldn’t want to stay in a carnival if clowns kept juggling ads in your face, would you? Well, the same goes for mobile apps. Balancing ads and user experience is crucial. We recommend not serving any ads to the user until they’ve explored one or two key user journeys. Keep it subtle, relevant, and considerate, and your users will reward you with loyalty and fewer uninstalls.

In the ever-changing landscape of technology, developers who dare to innovate and try new strategies wield a powerful advantage. By experimenting with different monetization models and features, they uncover hidden treasures of revenue potential. Embracing user feedback and analytics, developers adapt their approach, shedding what no longer serves and enhancing what resonates with their audience. This agile mindset allows you to stay ahead of the competition, captivating users with fresh and exciting offerings. 

Interested in a free monetization consultation? Contact us to learn more.

*Happy app monetizing!* 🚀