User research is the first step in any design process to learn everything there is to know about your end users. By collecting quantitative and qualitative data through various user research methods, we can then make better design decisions that improve the overall user’s experience.
Latest Articles
The Ridiculous Importance of Nurturing User Loyalty Through UX
With growth on everybody’s—and I mean everybody’s—mind, you really have to stop yourself and remember that success isn’t just about attracting users;...
The Freemium Model: When it Works (and when it doesn’t)
With the Cambrian explosion of digital everything continuing in what seems like perpetuity, so do the ways founders try...
Designer Spotlight: How to Design Kicka** Information Architecture
You enter a new app. As a highly ~proficient~ smartphone user—having received your first in 2009—it’s as though your...