Design
Looking for resources on user-centered app and product design and UX/UI?
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Why Beautifying Your UI Won’t Fix Your Conversion Problem
Many companies, from startups to large enterprises, approach us with the same goal: increase conversion. It could be boosting...
The UX Design Process: Everything a Non-Designer Needs to Know
So, you’ve heard the term “UX Design Process” thrown around at meetings, but you’re not entirely sure what it...
The Ridiculous Importance of Nurturing User Loyalty Through UX
With growth on everybody’s—and I mean everybody’s—mind, you really have to stop yourself and remember that success isn’t just about attracting users;...
Designer Spotlight: How to Design Kicka** Information Architecture
You enter a new app. As a highly ~proficient~ smartphone user—having received your first in 2009—it’s as though your...
Why Mobile Responsive Design is Critical in Custom App Development
These days, smartphones are more common than plastic water bottles, right? From browsing the internet to shopping online, we...
Designer Spotlight: 10 Best Practices for Effective Landing Page UX Design
Landing Page UX Design: Where art meets conversion Building a compelling landing page is a crucial part of converting...
AB Testing UI and Why It’s Crucial for Traction
Digital product development is a heavily competitive and saturated field in which user expectations are constantly changing (and increasing)....
Relating Growth Hacking, User Experience, and The Bottom Line
In the quest for growth hacking and digital product strategy, it’s easy to overlook one crucial factor: the user...
Designer Spotlight: The Pitfalls of Rating Scales in Usability and Satisfaction Assessments
As product designers and developers, listening to our user’s experiences and satisfaction is crucial for creating successful, human-centered products....
IoT Development: Essential Best Practices for an IoT Mobile App
Our ever-technologizing world continues to spin, and in it, the Internet of Things (IoT) has emerged as a revolutionary...
App Troubleshooting: High Time On Task
Welcome to the dynamic realm of app development, where the pursuit of a flawless user experience (UX) is akin...
The Absolute Guide to User Testing: What, When, Why, and How
We’ll be blunt: creating something that users love is very, very, very, rarely just a happy accident—it’s pretty much...