Strategy
Looking for resources on product, business, or development strategy?
You’re in luck. We’ve got you covered.
Your All-Encompassing Guide to Revamping Your Software Product
Picture this: You’re using a software product, and despite its initial appeal, you find it falling short of your...
10 UX/UI Design Best Practices For Launching a B2C App
When launching a B2C app, it can be difficult to know which UX/UI design practices you should follow—or even...
Design Thinking: Not Just for Designers
If you work with digital products, you’ve probably heard about the concept of “Design Thinking.” But you may be...
Three Major Rebrands Throughout History: Twitter, Facebook, and I Love NY
Rebranding is a tricky business, especially when dealing with established names and popular logos. But sometimes a rebrand is...
How To Monetize Your Mobile App
Every developer dreams of hitting the jackpot when they monetize their mobile app. It can unlock new business opportunities,...
What is App Store Optimization (ASO)? The How-To Guide.
We know your app is fantastic. Whether we’ve helped build it or not, the more people who get to...
How to Plan Your B2C Go-to-Market Strategy
This is a continuation from Part 1: The Power Guide on B2C Go-to-Market Strategy. B2C Go-to-Market Strategy Step #1:...
The Power Guide to B2C Go-to-Market Strategy (1/2)
So, yes—we’ve previously written about B2B go-to-market strategy (here and here). But where does it differ when it comes...
Gamify -ing: The Pros and Cons of Gamification
It can be tough to stay motivated when you’re learning things. Learning takes practice and discipline (not to sound...
What is Freemium Model: The Good, The Bad, The GTM Strategy
Freemium or The Freemium Model — a phrase as ubiquitous and buzzy in today’s digital economy as “Next Gen”...
What is an NPS Score? A Guide to The Net Promoter Score
When you have a digital product, it’s essential to know where it stands among users. By learning how consumers...
The Ultimate Guide to Types of Usability Testing
So you had a fantastic idea. You’ve established your feature list, created your information architecture and user flow, gone...
Outline your products goals & problems
Define success metrics
Challenge critical assumptions
Reduce risk
Create lasting user impact
Drive revenue