Strategy

Looking for resources on product, business, or development strategy?

You’re in luck. We’ve got you covered.

app store optimization

May 02, 2022

What is App Store Optimization (ASO)? The How-To Guide.

We know your app is fantastic. Whether we’ve helped build it or not, the more people who get to...
Continue reading
b2c go-to-market strategy

Apr 21, 2022

How to Plan Your B2C Go-to-Market Strategy

This is a continuation from Part 1: The Power Guide on B2C Go-to-Market Strategy. B2C Go-to-Market Strategy Step #1:...
Continue reading
go-to-market strategy

Apr 16, 2022

The Power Guide to B2C Go-to-Market Strategy (1/2)

So, yes—we’ve previously written about B2B go-to-market strategy (here and here). But where does it differ when it comes...
Continue reading
gamify gamifcation

Apr 11, 2022

Gamify -ing: The Pros and Cons of Gamification

It can be tough to stay motivated when you’re learning things. Learning takes practice and discipline (not to sound...
Continue reading
freemium model

Apr 06, 2022

What is Freemium Model: The Good, The Bad, The GTM Strategy

Freemium or The Freemium Model — a phrase as ubiquitous  and buzzy in today’s digital economy as  “Next Gen”...
Continue reading
nps score

Apr 01, 2022

What is an NPS Score? A Guide to The Net Promoter Score

When you have a digital product, it’s essential to know where it stands among users. By learning how consumers...
Continue reading
types of usability testing

Mar 26, 2022

The Ultimate Guide to Types of Usability Testing

So you had a fantastic idea. You’ve established your feature list, created your information architecture and user flow, gone...
Continue reading
scaling organizations and scaling your startup

Mar 24, 2022

Scaling Organizations: What You Need for Scaling Your Startup

Whether yours is a nonprofit or for-profit, growth is the goal. You want to drive results, make an impact,...
Continue reading
nonprofit marketing plan

Mar 11, 2022

Strategizing The Best Nonprofit Marketing Plan

When you’re running a nonprofit, you have to think in numbers. Businesses need revenue to survive and grow, and...
Continue reading
how to create a social media app

Mar 08, 2022

How to Create a Social Media App

We all know that social media apps have, well, changed everything. From the way we interact, of course, to...
Continue reading
mvp development: how to build an mvp

Feb 21, 2022

MVP Product Development: How to Build a Minimum Viable Product

With an MVP, you're testing the waters, trying to (in)validate everything you've previously learned about users in practice.
Continue reading
user app onboarding strategies

Jan 31, 2022

The Top App Onboarding Strategies and Best Practices

Good app onboarding strategies mean orienting the user and proving the product delivers its promised value proposition and usability....
Continue reading

Get our newsletter

The Goji Berry is a monthly resource for startups, nonprofits, and corporate organizations; a compilation of all things product development and industry.

And no, it’s not like all the other newsletters. It’s a *cool* newsletter.

This field is for validation purposes and should be left unchanged.