Strategy
Looking for resources on product, business, or development strategy?
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What is App Store Optimization (ASO)? The How-To Guide.
We know your app is fantastic. Whether we’ve helped build it or not, the more people who get to...
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How to Plan Your B2C Go-to-Market Strategy
This is a continuation from Part 1: The Power Guide on B2C Go-to-Market Strategy. B2C Go-to-Market Strategy Step #1:...
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The Power Guide to B2C Go-to-Market Strategy (1/2)
So, yes—we’ve previously written about B2B go-to-market strategy (here and here). But where does it differ when it comes...
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Gamify -ing: The Pros and Cons of Gamification
It can be tough to stay motivated when you’re learning things. Learning takes practice and discipline (not to sound...
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What is Freemium Model: The Good, The Bad, The GTM Strategy
Freemium or The Freemium Model — a phrase as ubiquitous and buzzy in today’s digital economy as “Next Gen”...
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What is an NPS Score? A Guide to The Net Promoter Score
When you have a digital product, it’s essential to know where it stands among users. By learning how consumers...
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The Ultimate Guide to Types of Usability Testing
So you had a fantastic idea. You’ve established your feature list, created your information architecture and user flow, gone...
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Scaling Organizations: What You Need for Scaling Your Startup
Whether yours is a nonprofit or for-profit, growth is the goal. You want to drive results, make an impact,...
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Strategizing The Best Nonprofit Marketing Plan
When you’re running a nonprofit, you have to think in numbers. Businesses need revenue to survive and grow, and...
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How to Create a Social Media App
We all know that social media apps have, well, changed everything. From the way we interact, of course, to...
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MVP Product Development: How to Build a Minimum Viable Product
With an MVP, you're testing the waters, trying to (in)validate everything you've previously learned about users in practice.
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The Top App Onboarding Strategies and Best Practices
Good app onboarding strategies mean orienting the user and proving the product delivers its promised value proposition and usability....
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