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We know your app is fantastic. Whether we’ve helped build it or not, the more people who get to...Continue reading
This is a continuation from Part 1: The Power Guide on B2C Go-to-Market Strategy. B2C Go-to-Market Strategy Step #1:...Continue reading
So, yes—we’ve previously written about B2B go-to-market strategy (here and here). But where does it differ when it comes...Continue reading
It can be tough to stay motivated when you’re learning things. Learning takes practice and discipline (not to sound...Continue reading
Freemium or The Freemium Model — a phrase as ubiquitous and buzzy in today’s digital economy as “Next Gen”...Continue reading
When you have a digital product, it’s essential to know where it stands among users. By learning how consumers...Continue reading
So you had a fantastic idea. You’ve established your feature list, created your information architecture and user flow, gone...Continue reading
Whether yours is a nonprofit or for-profit, growth is the goal. You want to drive results, make an impact,...Continue reading
When you’re running a nonprofit, you have to think in numbers. Businesses need revenue to survive and grow, and...Continue reading
We all know that social media apps have, well, changed everything. From the way we interact, of course, to...Continue reading
With an MVP, you're testing the waters, trying to (in)validate everything you've previously learned about users in practice.Continue reading
Good app onboarding strategies mean orienting the user and proving the product delivers its promised value proposition and usability....Continue reading