Strategy

Looking for resources on product, business, or development strategy?

You’re in luck. We’ve got you covered.

Sep 19, 2023

Your All-Encompassing Guide to Revamping Your Software Product

Picture this: You’re using a software product, and despite its initial appeal, you find it falling short of your...

Sep 12, 2023

10 UX/UI Design Best Practices For Launching a B2C App

When launching a B2C app, it can be difficult to know which UX/UI design practices you should follow—or even...
Design thinking

Aug 29, 2023

Design Thinking: Not Just for Designers

If you work with digital products, you’ve probably heard about the concept of “Design Thinking.” But you may be...

Aug 21, 2023

Three Major Rebrands Throughout History: Twitter, Facebook, and I Love NY

Rebranding is a tricky business, especially when dealing with established names and popular logos. But sometimes a rebrand is...
Monetization

Aug 02, 2023

How To Monetize Your Mobile App

Every developer dreams of hitting the jackpot when they monetize their mobile app. It can unlock new business opportunities,...
app store optimization

May 02, 2022

What is App Store Optimization (ASO)? The How-To Guide.

We know your app is fantastic. Whether we’ve helped build it or not, the more people who get to...
b2c go-to-market strategy

Apr 21, 2022

How to Plan Your B2C Go-to-Market Strategy

This is a continuation from Part 1: The Power Guide on B2C Go-to-Market Strategy. B2C Go-to-Market Strategy Step #1:...
go-to-market strategy

Apr 16, 2022

The Power Guide to B2C Go-to-Market Strategy (1/2)

So, yes—we’ve previously written about B2B go-to-market strategy (here and here). But where does it differ when it comes...
gamify gamifcation

Apr 11, 2022

Gamify -ing: The Pros and Cons of Gamification

It can be tough to stay motivated when you’re learning things. Learning takes practice and discipline (not to sound...
freemium model

Apr 06, 2022

What is Freemium Model: The Good, The Bad, The GTM Strategy

Freemium or The Freemium Model — a phrase as ubiquitous  and buzzy in today’s digital economy as  “Next Gen”...
nps score

Apr 01, 2022

What is an NPS Score? A Guide to The Net Promoter Score

When you have a digital product, it’s essential to know where it stands among users. By learning how consumers...
types of usability testing

Mar 26, 2022

The Ultimate Guide to Types of Usability Testing

So you had a fantastic idea. You’ve established your feature list, created your information architecture and user flow, gone...

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