The SaaS market has been booming for more than a decade—and it’s projected to be almost $400B by the end of 2022. And, if you’re in this incredibly hot space, your SaaS product deserves beautiful representation with fantastic SaaS web development.
Whether it’s a web-based product or whether your website is just the face of your SaaS application, it’s essential to develop it in a streamlined, appealing, and customer-centric way.
The Importance of Good SaaS Web Development
Good SaaS web development—and good web development in general—is incredibly important for so many aspects of your business and product development.
With it, you’ll see:
Higher Traffic and Session Durations:
Meaning more visitors, unique visitors, and longer visit durations, with more pages viewed per visit or per visitor. Subsequently, the more page views and more often you get your product in front of prospective users, the more likely you are to get registrations and sales.
Higher SERP Rankings and More Effective SEO:
With a better and more relevantly informing website—especially SaaS web development optimized for SEO—you’ll be higher ranked on search engine result pages. A higher SERP ranking means more traffic, more top-of-funnel (TOFU) leads, and likely, more sales.
Higher Conversion Rates with Good SaaS Web Development:
A streamlined website leads to higher conversion rates—meaning, higher rates of visitors completing desired actions on your websites. These actions—your “goal” actions—could be anything from signing up for a newsletter (new lead) to purchasing your product.
Reduction in Churn and Bounce Rates:
Meaning, fewer users abandoning your product or fewer visitors leaving your website after one page. This point is essential for many reasons.
The average CAC (customer acquisition cost) for SaaS companies these days is over $200—but yours is yours to calculate. You want a CAC ratio of less than 1:1 than the average income each brings (CLTV—OR customer lifetime value.)
And with high churn—that’s less and less likely to happen. Why? Because your average CTLV will be lower, and you’ll need to acquire new customers to replace those who left.
The same goes for bounce rates, which have more to do with investment in marketing. High bounce rates indicate that upon landing on the first page in their session, a user does not get the information they need or information that’s relevant and appealing enough for them to register.
While there are intents differ among those who will land on your website—some are just researching (information) whereas others might be looking for a solution, and so on—you ideally want your website to have low bounce rates (between 26% to 40% is the goal.)
Increase in User Speed and Time-to-Value:
An easier-to-use and more intuitive website will result in a higher ability of users to get what they need. This applies to both information with either commercial or informational intent or desire for functionality.
We are impatient these days—we want value, and we want it *fast*. So, a slow-loading page—or worse, a slow-loading page that doesn’t answer our needs—will cause dissatisfaction among visitors. And, frustration and dissatisfaction—especially as a first impression—don’t lead to high NPS scores (quite the contrary).
Increase in User Satisfaction, Engagement, and Loyalty:
A decrease in friction on your website is crucial for your conversion and sales funnel, engagement, and customer loyalty which also feed into your sales funnel. There are few bigger turn-offs to prospective users of customers than difficult-to-understand websites (especially as the first impression.)
Lower User Frustration and Increase in Prospect Health:
A streamlined website and decrease in interface friction are huge for healthy prospective accounts. If your prospect is filling out your demo request already frustrated with the website, they either won’t or won’t be too enthusiastic to work with you.
Higher ROI on Marketing and Sales Efforts with Good SaaS Web Development:
Investing in your SaaS web development will increase traffic, sales, and marketing-qualified leads (MQLs.) So while it may be a bigger investment initially, it’ll pay off—especially if you’re already spending on advertising or other marketing efforts.
If you’re paying for ads, but when users land on a landing page and are immediately turned off from the product by the website—well, then the ad spend was a ‘moot point,’ wasn’t it?
Well, this was a lot. We know.
Coincidentally, hi, we’re Goji Labs—a product and software development consultancy with experience in designing, “rescuing,” and deploying hundreds of products.
Have any general questions about who we are and our authority on the subject?
– Goji Labs