Business Tips
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Freemium: The Good, The Bad, The GTM Strategy
Freemium or The Freemium Model — a phrase as ubiquitous and buzzy in today’s digital economy as “Next Gen”...
What is an NPS Score? A Guide to The Net Promoter Score
When you have a digital product, it’s essential to know where it stands among users. By learning how consumers...
Scaling Organizations: What You Need for Scaling Your Startup
Whether yours is a nonprofit or for-profit, growth is the goal. You want to drive results, make an impact,...
Strategizing The Best Nonprofit Marketing Plan
When you’re running a nonprofit, you have to think in numbers. Businesses need revenue to survive and grow, and...
Go-to-Market: What is Product-Led Growth (PLG)?
So, you have a fantastic product idea, and now you're wrangling how to get it into the hands of...
Measuring App Engagement: What It Is and Why It’s Important
As app developers, we often talk about how to build an app and how to design it for success....
What is Series-A Funding and How to Prepare for Series-A Funding
We've already covered the Pre-Seed and Seed funding background and steps. But we're graduating today to Series-A.
8 Fantastic Reasons to Invest in Mobile App Marketing
Why should your business invest in a mobile app and mobile app marketing? To enhance CX and increase ROI.
A Starter Guide to Digital Health and HealthTech Regulations
Today we'll be covering Digital Health and HealthTech regulations—because if that's not fun, I don't know what is.
Giving Season: The Ultimate Guide to Nonprofit Fundraising Trends
Happy Holidays and a very warm welcome to this Goji Blog on nonprofit fundraising trends! We thought it would...
Who is the Right Software Developer for Startups?
So, you’ve come up with an absurdly cool idea, and now you’re wondering how to choose the right software...
The Power Guide on How to Rebrand
How to rebrand? Where should you even start with this whole thing? Good questions. These days, it seems as...
Outline your products goals & problems
Define success metrics
Challenge critical assumptions
Reduce risk
Create lasting user impact
Drive revenue