Management
Looking for product and organizational management resources?
You’re in luck. We’ve got you covered.
How to Plan Your B2C Go-to-Market Strategy
This is a continuation from Part 1: The Power Guide on B2C Go-to-Market Strategy. B2C Go-to-Market Strategy Step #1:...
The Power Guide to B2C Go-to-Market Strategy
So, yes—we’ve previously written about B2B go-to-market strategy (here and here). But where does it differ when it comes...
What is an NPS Score? A Guide to The Net Promoter Score
When you have a digital product, it’s essential to know where it stands among users. By learning how consumers...
Scaling Organizations: What You Need for Scaling Your Startup
Whether yours is a nonprofit or for-profit, growth is the goal. You want to drive results, make an impact,...
MVP Product Development: How to Build a Minimum Viable Product
With an MVP, you're testing the waters, trying to (in)validate everything you've previously learned about users in practice.
Go-to-Market: What is Product-Led Growth (PLG)?
So, you have a fantastic product idea, and now you're wrangling how to get it into the hands of...
The Power Guide on How to Conduct Competitive Analysis
It's crucial to learn from the successes and mistakes of people doing similar things to what you're doing. Enter:...
8 Fantastic Reasons to Invest in Mobile App Marketing
Why should your business invest in a mobile app and mobile app marketing? To enhance CX and increase ROI.
How to Release New Product Features + Drive Adoption
As product experts, we know a thing or two about how to release new product features and drive adoption.
How to Raise a Seed or Pre-Seed Round, Part I: Background
A guide on how to raise a pre-seed round or seed-round. By Goji Labs, a product and software development...
How to Build Internal Tools to Streamline Business Operations
Internal tools: necessary but not necessarily finicky if you build them the right way. In fact, if you do...
The Psychology Behind App User Retention and What To Do About It
Hello and a very warm welcome to you! Today is a fine day to discuss app user retention, which...